Forrester

Why Read This Report

Marketing and strategy professionals show an increased interest in videoconferencing as a collaboration tool. They are also interested in the vendor landscape and want to understand who the key players are. However, they avoid asking IT-related questions, so when empowered employees like marketing professionals source their own videoconferencing products and services the selected systems aren't always interoperable with your company's network, hardware, and software and that puts pressure on the IT maintenance support. Sourcing and vendor management (SVM) should convince marketing professionals that SVM can empower them by helping them get the best deal — financially and technologically. SVM teams should stress their understanding of marketing's needs and their ability to help marketing achieve its goals.