Forrester Research For:
Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.
CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership
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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.
August 13, 2014 | Peter O'Neill
July 23, 2014 | Peter O'Neill
July 15, 2014 | Mark Lindwall
June 11, 2014 | Scott Santucci
Discipline And Focus Separate Leading Companies From The Pack
July 18, 2014 | Scott Santucci
The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many...
Introducing Forrester's Sales Training Solution Framework
July 14, 2014 | Mark Lindwall
Buyers command more power in the marketplace than ever before, and consequently they have greater expectations for sales reps they meet with. Sellers who do not understand and cannot help solve their...
Product Portfolio Strategies, Competitive Analysis...
Acquisition Marketing, Go-To-Market Strategies...
Return On Investment (ROI), Measurement...
November 6, 2014 - November 7, 2014
November 17, 2014 - November 18, 2014