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Sales Enablement Professionals

Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.

Who this role is for:

CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership

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Vice President and Practice Leader Brad Holmes (01:28)

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Launch new products, enter new markets, and engage new buyers successfully:

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Understanding The Reality Of Your Sales Force

 

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Sales Enablement Blog

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Latest Research For This Role

Report: Buyer Role Profile: Network Manager

April 16, 2014 | Norbert Kriebel

This report is designed to give sales enablement professionals an introduction to the network manager role, as well as an overview of the general concerns facing people in this role. Sales enablement...

Report: Buyer Role Profile: Application Manager

April 11, 2014 | Norbert Kriebel

This report is designed to give sales enablement professionals an introduction to the application manager role, as well as an overview of the general concerns facing people in this position. The...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Customer Experience Professionals

June 24, 2014 - June 25, 2014

Webinar: Climb The Stairway To Buyer Engagement

May 20, 2014

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

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