Forrester Research For:
Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.
CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership
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August 22, 2014 | Peter O'Neill
August 13, 2014 | Peter O'Neill
July 23, 2014 | Peter O'Neill
July 15, 2014 | Mark Lindwall
Who's Hot In Europe? Local Vendor Innovations Thrive
August 26, 2014 | Peter O'Neill
Wake up, sales enablement professionals, especially those of you in North America. Many of you in firms with marketing automation solutions have not yet seriously set up shop in Europe because you...
Discipline And Focus Separate Leading Companies From The Pack
July 18, 2014 | Scott Santucci
The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many...
Technology Product Strategies, Marketing & Strategy...
Technology Product Strategies, Sales...
Acquisition Marketing, Go-To-Market Strategies...
November 6, 2014 - November 7, 2014
November 17, 2014 - November 18, 2014
April 29, 2015 - April 30, 2015