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Sales Enablement Professionals

Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.

Who this role is for:

CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership

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Vice President and Practice Leader Brad Holmes (01:28)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Launch new products, enter new markets, and engage new buyers successfully:

Cross-sell and reach executive buyers:

Understanding The Reality Of Your Sales Force

 

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Sales Enablement Blog

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Latest Research For This Role

Report: Clarity Is Key To Sales Enablement Success

Discipline And Focus Separate Leading Companies From The Pack

July 18, 2014 | Scott Santucci

The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many...

Report: Elevate Your Sales Training Impact With A Strategic Framework

Introducing Forrester's Sales Training Solution Framework

July 14, 2014 | Mark Lindwall

Buyers command more power in the marketplace than ever before, and consequently they have greater expectations for sales reps they meet with. Sellers who do not understand and cannot help solve their...

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Analysts Serving This Role

  • Jon Erickson

    Jon Erickson

    Return On Investment (ROI), Measurement...

  • Mark Lindwall

    Mark Lindwall

    Technology Product Strategies, Marketing & Strategy...

  • Dean Davison

    Dean Davison

    Product Portfolio Strategies, Competitive Analysis...

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Webinar: A Structured Approach To Elevating Sales Training Value

August 12, 2014

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

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