Forrester

FORRESTER FOR:

Sales Enablement Professionals

Working across marketing, sales, and other internal functions, you remove barriers to profitable growth at your B2B company by using your customers' needs as the simplifying focal point of your coordinated efforts. You're responsible for managing and measuring the effectiveness of the full range of investments made to support revenue growth, both directly and through partners, from new leads through your strategy for growing your key accounts.

Who this role is for:

CMO or VP of demand managment, or field, account, solution, channel, or product marketing
Chief sales officer
VP of sales enablement
VP of sales training, sales force effectiveness, sales operations, sales management
VP of channel partnership

Read the Sales Enablement blog