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Sales Enablement Professionals

Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.

Who this role is for:

CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership

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Vice President and Practice Leader Brad Holmes (01:28)

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Understanding The Reality Of Your Sales Force

 

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Sales Enablement Blog

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Latest Research For This Role

Report: Marketing Automation Success With European Companies

Who's Hot In Europe? Local Vendor Innovations Thrive

August 26, 2014 | Peter O'Neill

Wake up, sales enablement professionals, especially those of you in North America. Many of you in firms with marketing automation solutions have not yet seriously set up shop in Europe because you...

Report: Clarity Is Key To Sales Enablement Success

Discipline And Focus Separate Leading Companies From The Pack

July 18, 2014 | Scott Santucci

The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Customer Experience Professionals West

November 6, 2014 - November 7, 2014

Forum: Forrester's Forum For Customer Experience Professionals EMEA

November 17, 2014 - November 18, 2014

Forum: Forrester's Forum For Marketing Leaders EMEA

April 29, 2015 - April 30, 2015

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