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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Landscape: The CRM Playbook
Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

Tools And Technology: The Contact Centers For Customer Service Playbook
Delivering a differentiated customer experience requires that you have the right technologies, business processes, and empowered organizational structures to support your organization's customer...

Tools And Technology: The CRM Playbook
Traversing the customer relationship management (CRM) technology landscape is challenging — particularly due to the rise of social computing, the increasing adoption of software-as-a-service...
Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market
Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

How The Top 18 Solutions Stack Up
During the past five years, the customer service capabilities of customer relationship management (CRM) suite solutions have greatly matured as vendors have focused on solidifying the foundational...

The 18 Providers That Matter Most And How They Stack Up
During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...
The 17 Solutions That Matter Most And How They Stack Up
During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

A Companion Tool For The New Productivity Platforms
A wide range of vendors offer new productivity platforms, and they rely on several major strategies to speed development, deployment, and evolution of applications. Some of these platforms are best...
Identifying The Best Partner Choices For ISVs And Service Providers
Platform-as-a-service (PaaS) offerings represent a critical space within the broader cloud ecosystem, as they provide the linkage between application platforms and underlying cloud infrastructures....
Solutions To Support Key Customer-Facing Business Processes
Forrester reviewed 24 CRM suite solutions to understand their strengths and weaknesses in supporting 10 key cross-functional processes in the retail and wholesale trade: 1) trade promotion; 2)...
DevOps Is Good, But Cloud Computing Will Usher In NoOps
Development + operations = DevOps. DevOps denotes better communication and collaboration between application development professionals and infrastructure and operations (I&O) professionals. DevOps...
EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits
Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...
Tackling Today's Challenges To Prepare For Tomorrow
As the economy continues to recover, firms are looking at how to prepare for growth while maintaining a lean approach. Because of this, project management offices (PMOs) are continually evolving...
Solutions To Support Key Customer-Facing Business Processes
Forrester reviewed 24 CRM suite solutions to understand their strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries: 1) claims management; 2)...
Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem; SaaS...
Ten Trends Drive Planning For Service And Support Process Transformation
Organizations of all types strive to differentiate themselves through delivering an outstanding customer experience. Customers know what good service is and demand it from each interaction they have,...
Java Will Be Constrained By The Bounds Of Oracle's Business Model
Drama has been running high since Oracle began to shape up the Java technology it acquired along with Sun Microsystems. Oracle ended the impasse over a new core Java release, set out a road map for...
Solutions To Support Key Customer-Facing Business Processes
Forrester reviewed 24 CRM suite solutions to understand their strengths and weaknesses to support eight key cross-functional processes in the utilities and telecommunications industries: 1) customer...
An Empowered Report: Accentuate The Positives And Eliminate The Negatives Of Businessperson-Developed Applications
The ranks of empowered businesspeople who want to develop applications are swelling due to the proliferation of easy-to-use development tools, the mushrooming demand for applications, the growth of...
Solutions To Support Key Customer-Facing Business Processes
Forrester reviewed 24 CRM suite solutions to understand their strengths and weaknesses to support five key high-tech manufacturing sector cross-functional processes: 1) quoting, agreement...
Informatica Leads With DataFlux And Harte-Hanks Trillium Software Close Behind
In Forrester's 124-criteria evaluation of enterprise data quality platform vendors, we found that Informatica and DataFlux led the pack in part because of the breadth and depth of those products'...

Innovation Depends On More Than Product Strategy And Product Marketing
In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...
Product Management Is At The Center Of Changes To Business Models And Innovation
Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...
This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...
