Salesforce

Salesforce.com (NYSE: CRM) provides hosted applications that manage customer information as an alternative to enterprise software. It developed the Sales Cloud, Service Cloud, and Chatter applications, as well as the Force.com cloud platform. Based in San Francisco, Calif., US.

Refine your results

Date Range

Role

Methodology

Analyst

Topics

6 results in Reports

  • Salesforce
  • Marketing Automation
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

    Due Diligence Required: These Vendors Are Great At Marketing

    In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe,...

    • Downloads: 409
    • Rating:
  • For CMO Professionals

    Report:The Rise Of The Customer Life-Cycle Marketing Systems

    Tools And Technology: The Customer Life-Cycle Marketing Playbook

    Marketers need business technology that can help them create, manage, and measure increasingly complex marketing efforts. Major technology vendors have invested to help reduce this complexity for...

    • Downloads: 408
  • For CMO Professionals

    Report:Quick Take: Salesforce1 Announcement Is Long On Vision And Short On Cost And ROI Details

    Marketers Should Avoid Buying Into The Potential Of Salesforce.com's New Platform Without More Proof Of Investment

    On November 19, 2013, at the largest-ever Dreamforce in San Francisco, Marc Benioff and team announced the launch of Salesforce1, an integrated flexible platform underpinning the firm's sales,...

    • Downloads: 135
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Customer Experience Delivery Platforms

    A Range Of Software Vendors Tackle The Multichannel Experience Mandate

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

    • Downloads: 694
    • Rating:
  • For Marketing Leadership Professionals

    Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

    Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

    The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

    • Downloads: 1414
  • For Marketing Leadership Professionals

    Report:Automation Helps Marketers Scale Organic Search

    Marketers can now use standalone technologies to automate the SEO audits, prioritize SEO tactics, and measure results — efforts that have been available primarily through services engagements...

    • Downloads: 506