Why Read This
Salesforce.com is growing quickly by making CRM solutions available through the software-as-a-service (SaaS) deployment model. As with other SaaS vendors, the value proposition has found success in the SMB market, which values quick time-to-value, usability, and lower upfront costs compared with traditional on-premise solutions. Enterprise-class customers are also seeking these benefits and are increasingly turning to salesforce.com to understand whether SaaS deployment can meet their more complex CRM requirements. It is very strong in supporting sales force automation (SFA) requirements and recently moved to expand its partner channel management offerings. But other CRM functional capabilities are still relatively undeveloped. The company's strategy is to fill out its product line using an "ecosystem" of allies that work through its AppExchange to develop solutions on the salesforce.com platform.