Forrester

For Enterprise Architecture Professionals

Report:The Forrester Wave™: E-Signatures, Q2 2013

Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

• Downloads: 222
• Rating:

For Enterprise Architecture Professionals

Blog:Have Your Cake And Eat It Too!

  How can your firm deliver great, loyalty-inspiring customer experience – and achieve its efficiency objectives? Firms that want to boost Return on Equity (ROE) or Return on Capital...

For Enterprise Architecture Professionals

Blog:The Context For EA Success Is Changing – Are You Changing For This New Context?

As architects, we all know the importance of context. The right architecture for one context – say, an organically growing company – doesn’t work for a company growing by...

Discussion:Finding the balance between CustSat & Fraud Mgmt while delivering great CX

We might all agree the balance has shifted in favor of the customer quite some time ago.  We are all seeking innovative and unique ways to deliver an outstanding customer experience in order to...

For Chief Marketing Officer Professionals

Blog:CES 2013: The Four-Sentence Summary

I know what you're thinking: CES is so last week already. But the lessons of CES will follow -- some would say haunt -- us all year long, so it's worth a sober summary of last week's...

For Enterprise Architecture Professionals

Blog:Healthcare – an industry transformed by technology. Could you be the Forrester analyst to cover it?

The healthcare industry is undergoing transformation.  What’s driving this?  A wide range of factors, from new regulations and government programs, to new treatments and approaches,...

For Marketing Leadership Professionals

Blog:Take On Mobile Marketing Tactics With Support

Think about the past 24 hours: What have you done with your mobile phone? Did you send a text message? Check your email? Read any articles? Challenge someone in Words With Friends? If you said...

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 133
• Rating:

Discussion:Forrester Research Online Display Advertising Forecast, 2012 To 2017 (US)

Hi NIcki, Do you have / plan to show forecasts by industry?Thanks!

Discussion:Responding to criticism of your company posted on social media sites

What should the strategy be for responding to criticism of your company that appears on Twitter/blogs, and what are some best practices for engaging in conversations where the company's name is...

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Learning And Talent Development, Q1 2013

The Nine Providers That Matter Most And How They Stack Up

Learning and talent development are closely aligned in the best talent vendor offerings. This area of human resource management (HRM) is fast-growing and innovative in its use of social, cloud, and...

• Downloads: 465
• Comments: 2
• Rating:

For eBusiness & Channel Strategy Professionals

Blog:Why Visa’s V.me Digital Wallet Matters To eBusiness

I attended a briefing from Visa Europe yesterday, about its V.me digital wallet. Here’s what Visa said: V.me is more than a mobile digital wallet. Customers will be able to use V.me to make...

Discussion:Tools For Defining And Documenting L2R Processes

Lori, do you find that most clients adopt a model where SQL comes before SAL? In the implementations I've seen, the SAL (agree to work an MQL) stage comes before SQL (verified sales opportunity...

Discussion:Do you use focus groups for CX?

I'm wondering if anyone uses focus groups specifically for customer experience (not for marketing or product development).IF SO, how do you use them? What do you see as the primary benefits?IF NOT,...

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...

• Downloads: 3

For Marketing Leadership Professionals

Blog:Wearables Deserve Attention, But Fitness Wearables Are Overhyped

Sensor-laden wearable devices, with their unique ability to capture data generated by the body, are important components of a larger phenomenon we call “smart body, smart world.” Use...

For eBusiness & Channel Strategy Professionals

Blog:The Art and Science of Building a World-Class B2B eCommerce Business

B2B eCommerce executives today don’t lack for data. What they’re screaming for is insight. With our new playbooks framework, busy executives can go to one place to dip their toes in a...

For Sourcing & Vendor Management Professionals

Blog:Mobile Workplace – is your company ready to replace the PC?

Mobile devices have cut the mustard as the first tool of choice against the PC. Despite their deficits, they are now poised to become the universal device many people will chose to work with. This...

For Chief Information Officer Professionals

Blog:Seriously, Governments Should Be Playful

As we know, citizen engagement is a top priority of governments around the world. Many are launching digital outreach projects such as Adopt-A-Hydrant (pictured to the right). This is good news for...

For Application Development & Delivery Professionals

Report:Global Banking Platform Deals 2012

Market Heat Returns After A Prolonged Cooldown

Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

• Downloads: 152
• Rating:

Discussion:Marketing Dashboards: What categories and underlying metrics do you track?

Many tech marketers have come to us to see if we have any sample integrated marketing dashboards and we have yet to find anyone who has the “silver bullet” for dashboards. Additionally, no one seems...

For Marketing Leadership Professionals

Report:The European Tablet Landscape

A Technographics® Data Essentials Document

2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

• Downloads: 50

For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 851
• Comments: 1

For Application Development & Delivery Professionals

Blog:Cloud Keys An Era Of New IT Responsiveness And Efficiency

James Staten and I wrote this vision of the future of cloud computing. The full report is available to Forrester clients at this link. The research is part of Forrester’s playbook to advise...

Discussion:Role Profile: B2B Online Community Manager