About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Sanchit serves Vendor Strategy Professionals by tracking the IT software markets across key geographies like Asia Pacific, the Middle East, and Africa. He focuses on disruptive technologies like virtualization, cloud computing, and business intelligence. He leads research projects predicting future vendor strategies, product positioning, and enterprise requirements.
Sanchit came to Forrester through its acquisition of Springboard Research. Prior to Springboard, he worked in research and marketing positions at Next, acefieldwork, and Bose.
Sanchit received a degree in economics from Delhi University. He also holds two master's degrees, in marketing and international marketing management, from the University of Leeds.
Performance Management: The Cross-Channel Campaign Management Playbook
The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and deliver sustainable competitive advantage. The processes of measuring and...

Cross-channel campaign management (CCCM) tools are the heart of the enterprise marketing platform, yet campaigns are too rigid and too rooted in batch-based techniques to allow firms to achieve...
