Forrester

For eBusiness & Channel Strategy Professionals

Report:How To Leverage Social Media For Audience And Revenue Growth

Social Strategies For Media And Entertainment eBusiness

The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content...

• Downloads: 2066

For Marketing Leadership Professionals

Report:How Big Is The eReader Opportunity?

Book Readers Drive The Market Now, But That Will Change

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Downloads: 2035

For Marketing Leadership Professionals

Report:Tablets Will Grow As Fast As MP3 Players

Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data from...

• Downloads: 1776

For Marketing Leadership Professionals

Report:Eight Models For Monetizing Digital Content

Ad Revenue Softens, And Publishers Seek New Ways To Make Content Pay

History repeats itself: As they have in other economic downturns, publishers are considering offering paid content products as a way to wean themselves off the shrinking teat of advertising. In this...

• Downloads: 1934

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1795

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1687

For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

• Downloads: 1491
• Comments: 3
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For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1254

For Marketing Leadership Professionals

Report:Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

• Downloads: 1314
• Comments: 1

For Marketing Leadership Professionals

Report:The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to consumers...

• Downloads: 1103

For Marketing Leadership Professionals

Report:Updated Q3 2010: The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more aggressive...

• Downloads: 1105

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1263

For Marketing Leadership Professionals

Report:Who Pays For Online Content?

Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

• Downloads: 1134

For Marketing Leadership Professionals

Report:What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

• Downloads: 1128

For eBusiness & Channel Strategy Professionals

Report:US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

• Downloads: 1065

For Consumer Product Strategy Professionals

Report:Apple's iPad Is A New Kind Of PC

Apple's Product Strategy Challenge Lies In Reshaping Consumer Habits

The iPad is a new kind of PC. It ushers in a new era of Curated Computing — a mode of computing in which choice is constrained to deliver more relevant, less complex experiences. Curated...

• Downloads: 1003

For Marketing Leadership Professionals

Report:What Engagement Means For Media Companies

Forrester's Framework Measures Four Dimensions Of Engagement

Media companies are investing more in social media, video, rich Internet applications, and other initiatives to drive online engagement. But what does engagement really mean for media companies, and...

• Downloads: 1008

For Marketing Leadership Professionals

Report:The Battle For The eBook Consumer

As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game

When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to...

• Downloads: 1022

For Marketing Leadership Professionals

Report:US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Downloads: 973

For Marketing Leadership Professionals

Report:The Tablet-TV Connection

Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

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For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 894

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For eBusiness & Channel Strategy Professionals

Report:The Fragmentation Of Yesterday's Newspaper

Audiences Go Elsewhere For Content That Newspapers Once "Owned"

The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in the...

• Downloads: 750

Report:Location: The Next Frontier For Travel eBusiness

Highlights From TIA's TravelCom 2008

"Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and Yahoo!...

• Downloads: 712

For eBusiness & Channel Strategy Professionals

Report:How Social Media Disrupts Online Classifieds

Employment Classifieds Illustrate The Industry's New Paradigm

Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis,...

• Downloads: 771