Forrester Research : Analyst

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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

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Blog: Marketing Leadership Blog

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.

Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.

Research Coverage:

Business Models, Competitive Analysis, Consumer Mobile Devices, Corporate Strategy, Go-To-Market Strategies, New Product Development, Office Productivity Suites, Pricing Strategies, Product & Solutions Strategies, Product Positioning, Technology, Technology Product Strategies

Reports (6)

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North America (5)

6 results in Reports

Sarah Rotman Epps
Media Mix

For eBusiness & Channel Strategy Professionals
Report:How To Leverage Social Media For Audience And Revenue Growth
Social Strategies For Media And Entertainment eBusiness
Sarah Rotman EppsSeptember 17, 2008
The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content...
- Downloads: 2064
For Marketing Leadership Professionals
Report:What Engagement Means For Media Companies
Forrester's Framework Measures Four Dimensions Of Engagement
Sarah Rotman EppsMarch 02, 2009
Media companies are investing more in social media, video, rich Internet applications, and other initiatives to drive online engagement. But what does engagement really mean for media companies, and...
- Downloads: 1008
For eBusiness & Channel Strategy Professionals
Report:How Social Media Disrupts Online Classifieds
Employment Classifieds Illustrate The Industry's New Paradigm
Sarah Rotman EppsNovember 03, 2008
Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis,...
- Downloads: 769
For eBusiness & Channel Strategy Professionals
Report:Publishers Must Focus On Audience, Not Content
CNET Networks Partners With Yahoo!, Blazing A New Path For Publishers
Sarah Rotman EppsJuly 03, 2008
Since the mid-1990s, the cornerstone of publishers' digital strategy has been to drive traffic to their Web sites where they sell ads against readers of their content. But there are limits to how...
- Downloads: 546
For eBusiness & Channel Strategy Professionals
Report:The Social Technographics® Of US Online Travelers
Sarah Rotman EppsNovember 28, 2007
User-generated content influences travelers' booking decisions, and travel eBusiness professionals know that they need to address their customers' needs for social media on their Web sites. Creating...
- Downloads: 554
For eBusiness & Channel Strategy Professionals
Report:How Social Computing Changes The Way You Sell Travel
Online Travel Will Shift From Passive Selling To Active Engagement
Sarah Rotman EppsApril 30, 2007
Advances in Social Computing — the collection of technologies enabled by cheap peer-to-peer connections, such as blogs, wikis, and social networks — are changing the way you sell travel....
- Downloads: 488

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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:How To Leverage Social Media For Audience And Revenue Growth

For Marketing Leadership Professionals

Report:What Engagement Means For Media Companies

For eBusiness & Channel Strategy Professionals

Report:How Social Media Disrupts Online Classifieds

For eBusiness & Channel Strategy Professionals

Report:Publishers Must Focus On Audience, Not Content

For eBusiness & Channel Strategy Professionals

Report:The Social Technographics® Of US Online Travelers

For eBusiness & Channel Strategy Professionals

Report:How Social Computing Changes The Way You Sell Travel

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