Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Find Sarah on:
Blog: Marketing Leadership Blog

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.

Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.

Research Coverage:

Business Models, Competitive Analysis, Consumer Mobile Devices, Corporate Strategy, Go-To-Market Strategies, New Product Development, Office Productivity Suites, Pricing Strategies, Product & Solutions Strategies, Product Positioning, Technology, Technology Product Strategies

Refine your results

Methodology

Vendor

12 results in Reports

Sarah Rotman Epps
Past 18 months

For Marketing Leadership Professionals
Report:US Consumer Tablet Forecast Update, 2011 To 2016
Low-Cost Disruptors Expand Tablets' Addressable Market
Sarah Rotman EppsMarch 06, 2012
With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...
- Downloads: 1486
- Comments: 3
- Rating:
For Marketing Leadership Professionals
Report:Beyond Tablets: The Next Five Computing Form Factors To Watch
Product Strategists Should Stay Ahead Of Disruption With Innovation Now
Sarah Rotman EppsDecember 12, 2011
Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...
- Downloads: 1263
For Marketing Leadership Professionals
Report:The Tablet-TV Connection
Sarah Rotman EppsApril 11, 2012
Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...
- Downloads: 1032
- Rating:
For Marketing Leadership Professionals
Report:Use Gamification To Enable A Total Product Experience
Product Strategists Can Boost Product Engagement With Game Mechanics
Sarah Rotman EppsDecember 01, 2011
Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or...
- Downloads: 746
- Rating:
For Marketing Leadership Professionals
Report:Wearable Computing
The Next Devices And Platforms That Matter To Your Product Strategy
Sarah Rotman EppsApril 17, 2012
Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...
- Downloads: 620
- Rating:
For Marketing Leadership Professionals
Report:Smart Body, Smart World
Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing
Sarah Rotman EppsOctober 17, 2012
Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...
- Downloads: 581
- Rating:
For Marketing Leadership Professionals
Report:Game On: Education Product Strategists Embrace Gamification
Classroom Technology Enables New Product Innovation
Sarah Rotman EppsJanuary 26, 2012
"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...
- Downloads: 537
- Rating:
For Marketing Leadership Professionals
Report:Microsoft's Shrinking Window For Tablets
Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
J. P. Gownder, Sarah Rotman EppsNovember 29, 2011
Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...
- Downloads: 485
For Marketing Leadership Professionals
Report:The Rise Of Post-PC Productivity
App Innovators Disrupt The Value Chain Of PC-Era Software Giants
Sarah Rotman EppsAugust 01, 2012
Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...
- Downloads: 404
For Marketing Leadership Professionals
Report:Case Study: YouTube Adapts Its Product Strategy For Education
Sarah Rotman EppsMarch 20, 2012
Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...
- Downloads: 288
For Marketing Leadership Professionals
Report:Fitness Wearables — Many Products, Few Customers
Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
Sarah Rotman EppsJanuary 28, 2013
Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...
- Downloads: 270
- Comments: 1
For Marketing Leadership Professionals
Report:"Smart Body, Smart World" For Marketers
Sensor Devices Disrupt Marketing Practices
Sarah Rotman EppsMarch 26, 2013
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 258
- Rating:

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

All Topics

Industry

All Industries

Region

Vendor

For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

For Marketing Leadership Professionals

Report:The Tablet-TV Connection

For Marketing Leadership Professionals

Report:Use Gamification To Enable A Total Product Experience

For Marketing Leadership Professionals

Report:Wearable Computing

For Marketing Leadership Professionals

Report:Smart Body, Smart World

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

For Marketing Leadership Professionals

Report:Microsoft's Shrinking Window For Tablets

For Marketing Leadership Professionals

Report:The Rise Of Post-PC Productivity

For Marketing Leadership Professionals

Report:Case Study: YouTube Adapts Its Product Strategy For Education

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Browse