Forrester

For Marketing Leadership Professionals

Report:Tablets Will Grow As Fast As MP3 Players

Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data from...

• Downloads: 1777

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1803

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1689

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1255

For Marketing Leadership Professionals

Report:Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

• Downloads: 1315
• Comments: 1

For Marketing Leadership Professionals

Report:Updated Q3 2010: The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more aggressive...

• Downloads: 1106

For Marketing Leadership Professionals

Report:What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

• Downloads: 1128

For Marketing Leadership Professionals

Report:US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Downloads: 974

For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 897

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 939

For Marketing Leadership Professionals

Report:Amazon Will Be Apple's Top Competitor In Tablets

Tablet Product Strategists Should View Amazon As Their New "Frenemy"

With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the...

• Downloads: 823

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Downloads: 775

For Marketing Leadership Professionals

Report:The Windows 7 Tablet Imperative

Curated Computing Is Table Stakes For Tablets

Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

• Downloads: 453

For Marketing Leadership Professionals

Report:Apple Dominates The European Tablet Market, But There's Room For Competition

Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers

Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe. These...

• Downloads: 486

For Marketing Leadership Professionals

Report:Microsoft's Shrinking Window For Tablets

Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Downloads: 488

For Marketing Leadership Professionals

Report:The Rise Of Post-PC Productivity

App Innovators Disrupt The Value Chain Of PC-Era Software Giants

Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

• Downloads: 413

For Marketing Leadership Professionals

Report:Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space"...

• Downloads: 329

For Marketing Leadership Professionals

Report:Microsoft Transforms Windows For The Post-PC Era

Windows 8 Has The Potential To Stave Off Defection To Alternative OSes

At Computex in Taipei and the All Things D:9 conference in Rancho Palos Verdes this week, Microsoft revealed key details about the next version of Windows, code-named "Windows 8." While there are...

• Downloads: 316