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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.


Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.

Research Coverage:

Business Models, Competitive Analysis, Consumer Mobile Devices, Corporate Strategy, Go-To-Market Strategies, New Product Development, Office Productivity Suites, Pricing Strategies, Product & Solutions Strategies, Product Positioning, Technology, Technology Product Strategies

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16 results in Reports

  • Sarah Rotman Epps
  • Travel

  • Report:Location: The Next Frontier For Travel eBusiness

    Highlights From TIA's TravelCom 2008

    Sarah Rotman EppsMay 02, 2008

    "Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and Yahoo!...

    • Downloads: 712

  • For eBusiness & Channel Strategy Professionals

    Report:What's Holding Back Mobile Services In US Travel?

    Sarah Rotman EppsDecember 27, 2007

    The release of the Apple iPhone in 2007 and the announcement that Motorola, Samsung, LG Electronics, and HTC will build Google-software-powered phones in 2008 has spurred travel eBusiness execs to...

    • Downloads: 651

  • For eBusiness & Channel Strategy Professionals

    Report:The Social Technographics® Of US Online Travelers

    Sarah Rotman EppsNovember 28, 2007

    User-generated content influences travelers' booking decisions, and travel eBusiness professionals know that they need to address their customers' needs for social media on their Web sites. Creating...

    • Downloads: 555

  • For eBusiness & Channel Strategy Professionals

    Report:How Destination Marketing Web Sites Can Use Social Computing To Engage Travelers

    A Social Computing Road Map For DMOs And CVBs

    Sarah Rotman EppsMarch 18, 2008

    Social Computing should play a central role in destination marketing organization (DMO) and convention and visitors bureau (CVB) Web sites. Why? Two-thirds of the 19 million US online leisure...

    • Downloads: 567

  • For eBusiness & Channel Strategy Professionals

    Report:How Travelers Use Online Video

    Sarah Rotman Epps, Elizabeth StarkJune 11, 2008

    Travel's location-based nature and activity-laden itineraries make it an ideal subject for online video. Forrester's consumer data shows that 9% of US online leisure travelers watch travel-related...

    • Downloads: 567

  • For eBusiness & Channel Strategy Professionals

    Report:It's Time For Hotels To Offer Traveler-Written Reviews On Their Web Sites

    Sarah Rotman EppsDecember 31, 2007

    Forrester's hotel clients frequently ask whether they should offer traveler-written reviews on their Web sites or whether travelers prefer brand-agnostic third-party sites for this type of content....

    • Downloads: 450

  • For eBusiness & Channel Strategy Professionals

    Report:Where US Online Leisure Travelers Visit And The Types Of Trips They Research Online

    Sarah Rotman EppsFebruary 11, 2008

    In a soft market, travel eBusiness professionals will succeed only if they first master the essentials: knowing what categories of destinations US online leisure travelers visit and the types of...

    • Downloads: 468

  • For eBusiness & Channel Strategy Professionals

    Report:How Social Computing Changes The Way You Sell Travel

    Online Travel Will Shift From Passive Selling To Active Engagement

    Sarah Rotman EppsApril 30, 2007

    Advances in Social Computing — the collection of technologies enabled by cheap peer-to-peer connections, such as blogs, wikis, and social networks — are changing the way you sell travel....

    • Downloads: 488

  • For eBusiness & Channel Strategy Professionals

    Report:2007 US Airline Web Site Rankings

    Forrester's Competitive Site Assessment Ranks 10 US Airlines

    Sarah Rotman EppsSeptember 04, 2007

    Forrester evaluated the Web sites of the 10 largest US-based network and low-cost carriers — AirTran Airways, Alaska Airlines, American Airlines, Continental Airlines, Delta Air Lines, JetBlue...

    • Downloads: 419

  • For eBusiness & Channel Strategy Professionals

    Report:Destination Marketing Web Sites Attract Tech-Savvy Leisure Travelers

    Profiling The Demographics And Travel Behavior Of DMO/CVB Site Users

    Sarah Rotman EppsFebruary 26, 2008

    More than 19 million US leisure travelers research trips using the Web site of a destination marketing organization (DMO) or convention and visitors bureau (CVB). These travelers are relatively...

    • Downloads: 319

  • For eBusiness & Channel Strategy Professionals

    Report:Top Five Reasons Why Web Travelers Abandon Booking Online

    Concern About Credit Card Security Is A Rising Threat

    Henry H. Harteveldt, Sarah Rotman EppsMarch 16, 2007

    With online purchase conversion rates increasing, travel eCommerce execs are doing a lot of things right. But Forrester's Consumer Technographics® data shows that there are some nagging issues...

    • Downloads: 323

  • For eBusiness & Channel Strategy Professionals

    Report:What Travel Sellers Should Know About Desktop Widgets

    Sarah Rotman EppsOctober 23, 2007

    Desktop widgets hold potential benefits for travelers and travel sellers, but only if they are executed well. The best widgets can drive revenue for travel sellers through sellers' preferred...

    • Downloads: 281

  • For Marketing Leadership Professionals

    Report:Executive Q&A: Social Tagging For eBusiness

    Answers To eBusiness Professionals' Common Questions About Social Tagging

    Sarah Rotman EppsSeptember 28, 2007

    Social tagging, a way for consumers to label and search for products and content on the Web, is now cropping up on mainstream eBusiness sites across industries, including retail, travel, financial...

    • Downloads: 229

  • For eBusiness & Channel Strategy Professionals

    Report:How Travel Marketers Are Serving "The New Boss"

    Highlights From The ATME 2007 Conference

    Sarah Rotman EppsJuly 13, 2007

    At the annual conference of the Association of Travel Marketing Executives, industry marketers, eBusiness professionals, and product and channel professionals discussed the implications of operating...

    • Downloads: 184

  • For eBusiness & Channel Strategy Professionals

    Report:Demystifying Tagging For Travel Sellers

    How To Make Folksonomy Work For Your Web Site

    Sarah Rotman EppsJune 01, 2007

    As travelers embrace Social Computing technologies, travel sellers are responding by launching initiatives like blogs, user reviews, and community sites. Few, however, have ventured into the world of...

    • Downloads: 204

  • For Customer Experience Professionals

    Report:Self-Service Check-In Clicks With Travelers

    Mobile Check-In And Better Merchandising Will Increase Self-Service Appeal

    Henry H. Harteveldt, Sarah Rotman EppsFebruary 23, 2007

    Lower-margin leisure travelers have embraced self-service check-in — kiosks and online check-in applications — helping airlines improve operational efficiencies and reduce passenger...

    • Downloads: 188
 
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