For Marketing Leadership Professionals

Scale Success with Programmatic Multichannel Media Buying

Why Read This Report

This report of the digital media buying playbook will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic on video, mobile, and social; and explain how to achieve that goal.

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TABLE OF CONTENTS

  • Programmatic Effectiveness Moves Beyond Display
  • Marketing Objectives Help You Navigate Your Programmatic Options
  • WHAT IT MEANS

    A Cascade Of M&As Will Result In Integrated Buying Stacks
  • Supplemental Material
  • Related Research Documents