For Customer Experience Professionals

Scenario Design Unifies The Splinternet Customer Experience

Why Read This Report

Companies have historically failed to meet the needs of their customers in individual channels. As customers increasingly engage with multiple channels in pursuit of a single goal, companies need to deliver better, more unified customer experiences within and across touchpoints. To do this, they need to adopt scenario design, which asks and answers three questions: Who are your customers, what are their goals, and how can you help them accomplish those goals? To help customer experience professionals discover the vision that leads to digital customer experience improvement, this document explains the role of scenario design in today's fragmented landscape of touchpoints that Forrester calls the splinternet.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Organizations Need To Deliver Better, More Unified Experiences
  • Scenario Design: A Disciplined Approach To Unifying The Splinternet
  • RECOMMENDATIONS

    Turn Scenario Design Into A Core Competence
  • Related Research Documents