Forrester

Why Read This Report

To systematically determine how well your partner program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put into building channel loyalty is key. To help, Forrester has identified the core factors that influence channel partner loyalty and created a simple scoring tool to help you measure your performance against each of those evaluation points. The scoring criteria for each evaluation question includes descriptions of what excellent performance entails, thus, this tool also gives you useful guidance on how to improve your performance. By using Forrester's Channel Partner Loyalty Capabilities Assessment tool, you will be able to pinpoint exactly what needs to be improved as illustrated by the gap that exists between where you currently stand and where you need to be, and where to allocate resources as a result.