Search Marketing

Also referred to as search engine marketing (SEM), this strategy is used by businesses and other organizations to increase their relevancy ranking in key consumer search engines. Coverage includes mobile search.

Research

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  • For Marketing Leadership Professionals

    Report: Brief: Don't Confound Mobile Ads And Mobile Paid Search

    Marketers are turning their attention to mobile advertising in order to reach the large, addressable mobile audience. But approaching mobile advertising strategically is difficult, as marketers ...

    • Downloads: 107
  • For Marketing Leadership Professionals

    Report: Brief: Don't Worry About Encrypted Search

    In September 2013, Google confirmed that it had restricted access to all organic search activity. Several months later, in April 2014, the company had also blocked paid search query data. No dou...

    • Downloads: 69
  • For Marketing Leadership Professionals

    Report: Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (US)

    Paid search is heavily affected by the adoption of connected mobile devices -- namely, smartphones and tablets. Internet search is the foundation of commerce, information, and communication. Wit...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report: Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US)

    Consumers are undoubtedly increasing their time spent on mobile (phone and tablet) devices, and advertisers are shifting their budgets to attract, retain, and engage this customer base. As such,...

    • Downloads: 6
  • For Marketing Leadership Professionals

    Report: The Case For Google Plus

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Pl...

    • Downloads: 262
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Analysts who cover Search Marketing