Search Marketing

Also referred to as search engine marketing (SEM), this strategy is used by businesses and other organizations to increase their relevancy ranking in key consumer search engines. Coverage includes mobile search.


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  • For Marketing Leadership Professionals

    Report: The Case For Google Plus

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Pl...

    • Downloads: 185
    • Comments: 2
  • For eBusiness & Channel Strategy Professionals

    Report: Benchmarking B2B eCommerce Sales And Marketing Initiatives

    Forrester partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-their-kind sell-side B2B eCommerce benchmarks. The survey de...

    • Downloads: 224
  • For Marketing Leadership Professionals

    Report: How To Make The Most Of Google Enhanced Campaigns

    In mid-2013, Google introduced Google enhanced campaigns, an update to its AdWords system for pay-per-click ad management. This report explains what marketers should understand about Google enha...

    • Downloads: 169
  • For Marketing Leadership Professionals

    Report: Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA ...

    • Downloads: 128
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  • For Marketing Leadership Professionals

    Report: Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid se...

    • Downloads: 9
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Analysts who cover Search Marketing