Forrester Research : Topic

Security, Risk and Compliance

Security, risk, and compliance combines the disciplines of governance and oversight for managing risk, while optimizing security processes and technologies for your organization's future flexibility.

Reports (3)

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CMO
Retail
Tracy Stokes

For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 902
For CMO Professionals
Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012
Which Digital Shopper Marketing Tools To Invest In And Why
Cory Munchbach, Tracy StokesMay 08, 2012
Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...
- Downloads: 588
- Comments: 2
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For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1244
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Security, Risk and Compliance

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For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

For CMO Professionals

Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

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