Forrester

For eBusiness & Channel Strategy Professionals

Tool:Web Site User Benchmark Criteria

For eBusiness & Channel Strategy Professionals

Tool:Mobile Phone Net Use Is Growing — But Frequency Is Really Growing

For eBusiness & Channel Strategy Professionals

Report:Staffing For The Art And Science Of eBusiness

A Further Look At Key eBusiness Skills And Functions

What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...

• Downloads: 274

For Marketing Leadership Professionals

Tool:Customization Appeals To More Than A Third Of US Online Consumers

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Buy Phase) Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence that...

For CMO Professionals

Report:How To Engage Your Omnichannel Consumer

Brand Engagement The Consumer Way

The report "Brand Engagement The Consumer Way," originally written for market insights professionals, highlights key behaviors that today's US online consumers exhibit when they engage with companies...

• Downloads: 435

For Sales Enablement Professionals

Tool:2011 BT Social Technographics By Age Group

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Offer Total Mobile Experiences

How To Prepare For Mobile Total Product Experiences

Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

• Downloads: 403

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

• Downloads: 358
• Rating:

For Marketing Leadership Professionals

Survey:North American Technographics® Healthcare Online Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,518 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,518), there is 95% confidence that...

For Customer Experience Professionals

Report:Top Ways To Combat Survey Fatigue

Customer experience professionals depend on surveys for their voice of the customer (VoC) and customer experience (CX) measurement programs. But with so many surveys coming at each individual...

• Downloads: 266

For eBusiness & Channel Strategy Professionals

Report:Mobile Maturity Equates To Mobile Competency

Assessment: The Mobile eBusiness Playbook

eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they...

• Downloads: 306
• Comments: 1
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For Marketing Leadership Professionals

Tool:Customization Appeals To All Ages But Skews Young

For eBusiness & Channel Strategy Professionals

Report:Banking On Social Sites Is A Work In Progress

Privacy And Security Concerns Must Be Satisfied To Tap Emerging Demand

More than 250 financial institutions from 40 different countries have joined Facebook, looking for friends and future customers while testing the social networking waters. While many of these banks...

• Downloads: 846

For Sales Enablement Professionals

Tool:Social Media Preferences Also Vary By Company-Size Segment

For Business Process Professionals

Client Inquiry:How Do CRM 2.0/Social CRM And The Extended CRM Application Ecosystem Fit Together?

Forrester covers the concept of customer relationship management (CRM) 2.0/social CRM and extended CRM application ecosystem in various research reports. However, these reports don't seem to be...

For Customer Experience Professionals

Report:Tablet Apps And The Future Of Digital Customer Experience

Tablet applications offer a new way for customers to interact with brands, providing sustained engagement and bridging the capability-mobility gap between websites and smartphone applications. In the...

• Downloads: 1156

For eBusiness & Channel Strategy Professionals

Report:How To Tap The Australian Market

Key Considerations For International Online Retailers

International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are ready,...

• Downloads: 328

For Customer Experience Professionals

Client Inquiry:Uptime/Availability Statistics For Retail Sites

Are there any uptime/availability statistics for retail sites that Forrester can provide?

For Customer Experience Professionals

Tool:A Formula For Estimating The Size Of A Call Center Spike As A Result Of Change

For Customer Insights Professionals

Tool:Online Testing Adoption Varies By Industry

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in June 2012 of 11,413 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 11,413), there is 95% confidence that...

For Marketing Leadership Professionals

Report:How Companies Succeed With Co-Creation

Processes: The Open Innovation Playbook

Co-creation, and social co-creation in particular, will blossom in 2012. Although the practice of co-creation remains relatively immature, product strategists from companies across a wide range of...

• Downloads: 345
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For Customer Experience Professionals

Client Inquiry:Mega Menus In Website Design

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For Customer Experience Professionals

Report:The State Of Customer Experience Management, 2013

Landscape: The Customer Experience Management Playbook

Customer experience management (CEM) is top of mind for many companies as they kick off 2013. This report sheds light on the current state of CEM, using data we collected from our Customer Experience...

• Downloads: 474
• Comments: 2
• Rating: