Forrester Research : Topic

Security, Risk and Compliance

Security, risk, and compliance combines the disciplines of governance and oversight for managing risk, while optimizing security processes and technologies for your organization's future flexibility.

Reports (1)

1 result in Everything

Direct Marketing
Luca S. Paderni

For eBusiness & Channel Strategy Professionals
Report:Moving Traveler Loyalty From "Utility" To "Good"
Using Ancient Greek Philosophy As A Framework For 21st Century Travel Loyalty
Henry H. Harteveldt, Luca S. PaderniSeptember 21, 2011
The Greek philosopher Aristotle believed that there were three levels of friendships: utility, pleasure, and good. The lowest, utility, describes the current state of travel loyalty programs —...
- Downloads: 499

Search

Security, Risk and Compliance

For eBusiness & Channel Strategy Professionals

Report:Moving Traveler Loyalty From "Utility" To "Good"

Browse