Forrester

For CIO Professionals

Tool:Survey Demographics

For CMO Professionals

Report:Breaking Down The Financial Barriers To Marketing Innovation

CMOs continue to fall short in marketing innovation. Most marketers experiment instead, putting the lion's share of their investment into testing one P of the marketing mix: promotion. While new...

• Downloads: 317

For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For Customer Experience Professionals

Report:Innovation In Health Insurance Customer Experience

How Leading Health Insurers Drive Change Inside And Outside Of Their Walls

The health insurance industry faces discontent from both its consumer and provider customers. With new regulations and an elevated national discourse on health reform, the time for change is now. But...

• Downloads: 991

For CIO Professionals

Report:It Takes An Innovation Network

Build/Buy Capabilities: The Innovation Playbook

Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...

• Downloads: 306

For CIO Professionals

Tool:North America And Europe Allocate IT Budget Similarly

For Customer Experience Professionals

Report:Planning A Co-Creation Workshop? Sweat The Details

Best Practices For Including Customers, Employees, And Partners In Customer Experience Design

Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually...

• Downloads: 180
• Comments: 2

For CIO Professionals

Report:Move From Ideation To Innovation

Ideation: The Innovation Playbook

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

• Downloads: 838
• Comments: 2
• Rating:

For CIO Professionals

Tool:Allocation Of IT Budget By Industry

For CIO Professionals

Report:Measure And Manage The Innovation Process

Performance Management: The Innovation Playbook

In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

• Downloads: 471

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1262

For CIO Professionals

Report:Corporate Sustainability Will Depend On IT Solutions

Six Types Of IT For Sustainability Solutions Drive Sustainable Performance

Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

• Downloads: 371
• Rating:

For Marketing Leadership Professionals

Tool:Product Strategy Professionals Recognize The Impact Of Connected Devices

For Enterprise Architecture Professionals

Client Inquiry:Can You Please Provide Best Practices For Managing Innovation?

Can you help me describe innovation best practices focused on technology enablers for business challenges and opportunities from a process perspective? In our context, innovation is about being...

For CIO Professionals

Tool:Spending Allocations By Size Of Firm

For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 148
• Rating:

For Marketing Leadership Professionals

Report:Open Innovation Expands New Product Opportunities

Vision: The Open Innovation Playbook

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

• Downloads: 652

For Marketing Leadership Professionals

Report:Improve With Simple Innovations

Continuous Improvement: The Email Marketing Playbook

This report for interactive marketers is part of Forrester's email marketing playbook and provides our current recommendations for how to continuously improve your email marketing programs. By...

• Downloads: 1083

For Marketing Leadership Professionals

Tool:Most Companies Are Not Responding Effectively To Disruptive Technology

For Marketing Leadership Professionals

Report:Drive Product Innovation To Mature Your Mobile Strategy

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

• Downloads: 555
• Rating:

For Sourcing & Vendor Management Professionals

Report:Offshore Innovation: Yesterday's Expectations Are Today's Table Stakes

Vendors And Clients Define Tomorrow's Innovation

Though offshore vendors routinely boast about their innovation capabilities, clients tell Forrester a different story: Their offshore vendors are still unable to generate innovation at the level and...

• Downloads: 394
• Rating:

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 400

For Marketing Leadership Professionals

Tool:IBM's Innovation Jams Yielded High Success Rates And High Validation Rates

For Customer Experience Professionals

Report:Innovation In Hospital Customer Experience

How Leading Hospital Systems Drive Change Inside And Outside Their Walls

Faced with regulatory reform, changing demographics, transparency initiatives, and competitive forces from within and outside of the industry, hospitals will have to innovate to provide...

• Downloads: 633
• Rating:

For eBusiness & Channel Strategy Professionals

Report:The eBusiness Innovation Imperative

A Framework For Managing Innovation Opportunities In eBusiness

From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

• Downloads: 1130