Forrester

For eBusiness & Channel Strategy Professionals

Report:The eBusiness Innovation Imperative

A Framework For Managing Innovation Opportunities In eBusiness

From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

• Downloads: 1130

For Customer Experience Professionals

Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

• Downloads: 479

For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Downloads: 594

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...

For Application Development & Delivery Professionals

Report:Banking IT In 2023 Updated

Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026

Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...

• Downloads: 1225