Forrester

For Marketing Leadership Professionals

Tool:Determine The CORE Directive Most Critical For You

For CMO Professionals

Report:Marketing And IT Must Align For Business Success

Mastering The Customer Data Flow Requires Marketing And IT To Join Forces

Today's marketing organization must use technology to deliver compelling brand experiences and drive business growth. Today's IT organizations must tune their efforts to needs of the business. This...

• Downloads: 515

For Marketing Leadership Professionals

Tool:Use Forrester's Maturity Model To Diagnose Specific Weaknesses

For Application Development & Delivery Professionals

Tool:Marketing Capabilities Best Practices Self-Assessment

For Customer Insights Professionals

Report:Plan Customer-Centric Campaign Management Requirements

Assessment: The Cross-Channel Campaign Management Playbook

This report outlines the capabilities assessment of Forrester's solution for customer intelligence (CI) professionals working on marketing technology. Transforming marketing programs into...

• Downloads: 276

For Customer Insights Professionals

Report:How The Online Marketing Suite Affects The Marketing Technology Ecosystem

The online marketing suite transforms organizations' customer relationships through coordinated, relevant multichannel experiences. To satisfy this vision, all participants in the marketing...

• Downloads: 510

For Marketing Leadership Professionals

Report:Keep Up With Advertiser Targeting Demands

Publishers Must Expand Ad Products To Address Advertiser DMP Adoption

Advertisers are adopting data management platforms (DMPs) and planning for more sophisticated audience targeting tactics, including the use of first-party advertiser data. These tactics will put...

• Downloads: 350

For Customer Insights Professionals

Report:The Cross-Channel Attribution Blueprint

A Readiness Framework For Successful Implementation

Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation attribution...

• Downloads: 778

For Application Development & Delivery Professionals

Tool:eCommerce Capabilities Best Practices Self-Assessment

For Customer Insights Professionals

Tool:Tailor Dashboard Information To Different Roles

For Marketing Leadership Professionals

Report:The State Of The Digital Media Buyer

Insights For Publishers On The Evolution Of The Media Buyer

Agency display media buyers are rapidly investing in both new ad products like audience targeting and custom creative while adopting new buying methods like real-time bidding. Major publishers lag...

• Downloads: 526

For Application Development & Delivery Professionals

Tool:Direct Sales Capabilities Best Practices Self-Assessment

For Application Development & Delivery Professionals

Tool:Business Process Capabilities For Retail And Wholesale: NetSuite

For CMO Professionals

Report:Emerging Technologies For CMOs To Watch: Q3 2012

New Technologies Push The Boundaries Of Customer Engagement

CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and...

• Downloads: 738
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For Marketing Leadership Professionals

Report:The New Interactive Marketing Maturity Model

How CORE Can Help Improve Your Interactive Sophistication

Interactive marketer maturity today looks strikingly like it did when we introduced our original interactive marketing maturity model in 2008. This is likely due to increased market complexity and...

• Downloads: 723

For Marketing Leadership Professionals

Report:Interactive Marketing Priorities For SMBs

Small and medium-size business (SMB) marketers, much like their enterprise counterparts, find that challenges — like limited budgets, resources, and customer insight — interfere with...

• Downloads: 776

For Marketing Leadership Professionals

Tool:Take This Diagnostic To Determine Your Level Of Measurement Maturity

For Application Development & Delivery Professionals

Tool:Indirect Sales Capabilities Best Practices Self-Assessment

For Application Development & Delivery Professionals

Tool:Business Process Capabilities For Retail And Wholesale: RightNow CX

For CIO Professionals

Report:Emerging Technology Applications For Marketing

Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for...

• Downloads: 902
• Rating:

For Sales Enablement Professionals

Report:The New Physics Of Lead-To-Revenue Management

Vision: The Lead-To-Revenue Playbook

The need to calibrate marketing spend to revenue generation was the seminal driver of lead-to-revenue management (L2RM). But savvy B2B marketing leaders are going beyond revenue performance...

• Downloads: 182
• Rating:

For Customer Insights Professionals

Report:Understanding The Marketing Technology Buying Process

Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Marketers own technology decisions and consider cost and...

• Downloads: 407
• Rating:

For Customer Experience Professionals

Report:Web Site User Experience 2010: Marketing Software Vendors

Forrester Applies Its Web Site User Experience Review Methodology To Four B2B Software Vendors

Forrester evaluated the user experience of the Web sites of four large business-to-business (B2B) marketing software vendors: Alterian, Oracle, SAS, and Unica. Overall scores were mediocre: No site...

• Downloads: 391

For Marketing Leadership Professionals

Report:The Digital Media Buying Maturity Framework

Assessment: The Digital Media Buying Playbook

Marketers fall into four categories of digital media buying maturity, based on their strength across their organization, planning and execution, measurement, and technology. This report of the...

• Downloads: 281
• Rating:

For Application Development & Delivery Professionals

Tool:Business Process Capabilities For Retail And Wholesale: SAP CRM