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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate
Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

Your company's core relationship with its customers is being transformed by technology. In the "age of the customer," organizations that harness digital technologies to understand and engage with...
Spending Optimism Must Be Balanced With Performance Improvement
Tech marketers continue to place demand management as their primary objective with lead origination high on their spending plans for 2011. Yet they face a perfect storm as recessionary business...

CRM application adoption data cuts taken from Forrsights Software Survey, Q4 2010.