Forrester

For Customer Insights Professionals

Report:Take A Startup Approach To Develop Customer Relationships

Organization: The Cross-Channel Campaign Management Playbook

Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

• Downloads: 454

For Marketing Leadership Professionals

Report:The Four Social Marketing Tools You Need

Tools And Technology: The Social Marketing Playbook

Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

• Downloads: 553

For Customer Insights Professionals

Report:CI Professionals: Plan For The Future Of Cross-Channel Marketing

The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But...

• Downloads: 868
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For Sales Enablement Professionals

Report:The New Physics Of Lead-To-Revenue Management

Vision: The Lead-To-Revenue Playbook

The need to calibrate marketing spend to revenue generation was the seminal driver of lead-to-revenue management (L2RM). But savvy B2B marketing leaders are going beyond revenue performance...

• Downloads: 184
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For Customer Insights Professionals

Report:The Online Marketing Suite Evolves

In the age of the customer, the requirements for the online marketing suite have evolved and become even more acute. Customer expectations are greater than ever, and business demands more marketing...

• Downloads: 248
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For Application Development & Delivery Professionals

Report:Quantify The Business Value Of CRM

Business Case: The CRM Playbook

Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

• Downloads: 133
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For Marketing Leadership Professionals

Tool:Determine Your Level Of Measurement Maturity

For Marketing Leadership Professionals

Report:Measurement Is A Digital Media Buyer's Best Friend

Performance Management: The Digital Media Buying Playbook

Every digital marketer knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel measurement...

• Downloads: 296
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For Application Development & Delivery Professionals

Report:Choose Digital Experience Tools To Engage With Customers In A Cross-Channel World

Tools And Technology: The Digital Experience Delivery Playbook

Systems that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D) professionals face a...

• Downloads: 524
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For Marketing Leadership Professionals

Report:Craft A Maturity-Based Mobile Strategy

Strategic Plan: The Mobile Marketing Playbook

This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are...

• Downloads: 347

For Marketing Leadership Professionals

Report:The SMART Tech Selection Guide For Community Marketers

Tools And Technology: The B2B Online Community Playbook

Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

• Downloads: 59

For Sales Enablement Professionals

Report:European B2B Marketers Will Invest In Automation In 2013

Local Vendors Continue To Innovate

Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

• Downloads: 102
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For Customer Insights Professionals

Report:Understanding The Anatomy Of A Loyalty Technology Platform

Technology plays an integral role in managing and executing a loyalty program. But buyers face an array of technology solutions that support their loyalty needs in different ways. This report is...

• Downloads: 195

For CMO Professionals

Report:2013 B2B CMO Imperatives

Driving Growth With Customer Insights, Marketing Automation, And Content Marketing

Business-to-business (B2B) CMOs will have three key initiatives to execute on in 2013 in order to separate themselves from the competition in front of empowered business buyers. Marketers must work...

• Downloads: 601
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For Marketing Leadership Professionals

Report:Boost Marketing Returns With Model-Driven Insights

Tools And Technology: The Marketing Mix Optimization Playbook

Marketing mix modeling is undergoing a transformation as marketers increasingly demand that vendors provide solutions that can be updated frequently, easily aggregate data streams, provide...

• Downloads: 282