Forrester

For Marketing Leadership Professionals

Tool:How Can You Appeal To Those Of Your Consumers Who Are Watching Online Video?

For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

How Financial Services eBusiness Executives Can Use Online Video

More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

• Downloads: 797
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For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 995

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Video Enters Travel eBusiness Prime Time

Forrester expects that the use of video content on travel websites will emerge as a significant trend in travel eBusiness in 2011. Why? For one thing, more than one in five US online leisure...

• Downloads: 639

For CIO Professionals

Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

We Forecast 6% ICT Spending Growth For Both Years

US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

• Downloads: 335

For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical

For Marketing Leadership Professionals

Survey:North American Technographics® Telecom And Devices Online Survey, Q4 2012 (Canada)

Forrester conducted an online survey fielded in September 2012 of 5,485 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,485), there is 95%...

For Marketing Leadership Professionals

Report:Why Care About Combination Clickers

The Most Valuable Searchers Click On Both Paid And Natural Listings

Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and...

• Downloads: 297
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For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

• Downloads: 23
• Rating:

For Marketing Leadership Professionals

Report:Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of the...

For Marketing Leadership Professionals

Report:Forrester Research Online Paid Content Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Includes audience, buyers, and revenues for online content, including news, business and finance, sports, games, video, and music for the US. Includes historical data going back to 2009...

• Downloads: 3

For CIO Professionals

Report:Tech Vendor Outlook For The US In 2012 To 2013

Software And IT Consulting Services Have The Best Prospects

The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster in...

• Downloads: 931
• Comments: 1
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For Marketing Leadership Professionals

Report:Consumer "Ad-itudes" Stay Strong

Better Trust Will Improve Ad Response

Consumers don't love advertising, but they do admit it helps increase product awareness, drive purchase activity, and change brand attitudes. To get more consumers to respond to advertising, we...

• Downloads: 487

For CIO Professionals

Report:Cloud Computing Market Dynamics In The Middle East And Africa (MEA): Regional Overview

This document provides an overview of cloud computing in the Middle East and Africa (MEA) for vendor strategists. The report will allow vendor strategists to understand cloud-related market trends...

• Downloads: 33

For Marketing Leadership Professionals

Tool:CPG Sites Score Below The Industry Averages

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Heavy Online Media Consumers

For Marketing Leadership Professionals

Tool:There Is Room For Improvement In Music Experiences On Devices Across The Board

For Marketing Leadership Professionals

Report:The New Blogging Strategy For Consumer Brands

Using Blogs To Empower Consumers And Gain Back Trust For Your Brand

Blogging is an often misused social marketing platform. Marketers often recycle generic content, follow quarterly content schedules, and plan more for search optimization than engagement. Old school...

• Downloads: 784

For CMO Professionals

Report:Crowdsourcing Gains Legitimacy For Advertisers

Leverage Professional Crowdsourcing Networks To Create New Video Content

The demand for video advertising and content — whether for television, online, or cinema — is outpacing the rate at which marketers can supply it. Specialized crowdsourcing networks are...

• Downloads: 380

For Customer Experience Professionals

Report:Want Loyalty? Improve Your Call Center Customer Experience

Call Center Satisfaction Ties To Loyalty Across 11 Industries

Call center satisfaction correlates with three loyalty metrics: consumers' willingness to repurchase, reluctance to switch, and likelihood to recommend. Call satisfaction also correlates highly with...

• Downloads: 842

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 37

For CMO Professionals

Report:Why Marketers Must Integrate TV And Video Strategies

In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

• Downloads: 776

For Marketing Leadership Professionals

Report:Case Study: USA Network Wins Over Fans Through Gamification

Club Psych Gives "Psych-Os" A Place To Engage

USA Network (USA) has long-running TV series that have created a huge inventory of syndicated content. Hoping to use this surplus of content along with original content to further engage its fans,...

• Downloads: 353

For Marketing Leadership Professionals

Tool:Forrester's Online Video Product Scorecard

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey, Q4 2010

The European Technographics Consumer Technology Online Survey, Q4 2010, surveyed 14,363 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...