Forrester

For Marketing Leadership Professionals

Report:Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding

Forrester Technographics® Digital Consumer Community Report, September 2012

In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more audience-centric...

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For Marketing Leadership Professionals

Tool:US 2D Bar Code Adopters

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)

Forrester conducted a mail survey fielded in May and June 2010 of 10,116 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N = 10,116),...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010

The European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010, surveyed 14,097 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...

For Marketing Leadership Professionals

Tool:Mass Influencers' Influence Is Not Just Online But Offline As Well

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37

For Marketing Leadership Professionals

Report:Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

• Downloads: 767

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan, South Korea)

Forrester Research conducted an online survey in May 2012 of 7,047 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Guangzhou,...

For Marketing Leadership Professionals

Tool:Consumers Are Media Multitaskers

For Marketing Leadership Professionals

Report:Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

A Technographics® Data Essentials Document

This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...

• Downloads: 139

For Marketing Leadership Professionals

Report:European Email Affinity Declines

Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers...

• Downloads: 147

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...

For Marketing Leadership Professionals

Report:Privacy Matters For Online Advertisers

Behavioral Marketers Should Prepare To Self-Regulate Data Practices

Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...

• Downloads: 458

For Marketing Leadership Professionals

Report:Understanding The Intricate Digital Behaviors Of Young Consumers

An Empowered Report: How To Reach Young Consumers

Young consumers are now connected to media almost at all times — which would rationally lead you to think that the more places they are connected, the more ways there are (and the easier it is)...

• Downloads: 1127

For Marketing Leadership Professionals

Report:Privacy Laws Force Rich Dialogue With Customers

Move From On/Off Compliance Approaches To Custom Privacy Management

Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...

• Downloads: 326

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Youth Online Survey, Q3 2011 (US)

Forrester conducted an online survey fielded in September 2011 of 4,588 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N=4,588), there is 95%...

For Marketing Leadership Professionals

Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

• Downloads: 341

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Benchmark Survey, Q2 2010

Forrester conducted a survey of 7,167 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian),...

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

Vision: The Social Marketing Playbook

You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...

• Downloads: 1012
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For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q2 2010 (Mexico, Brazil)

Forrester conducted a face-to-face survey fielded in April and May 2010 of 6,012 individuals ages 16 to 75 in top urban cities of Mexico (including México City, Guadalajara, Monterrey, Puebla,...

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Tool:Marketers' Efforts To Build Awareness Are Spread Across A Long Tail Of Media Channels

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Tool:Marketers Can Tap Consumer Trust In Offline Channels To Bring Consumers Online

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2011 (Mexico, Brazil)

Forrester conducted a face-to-face survey fielded in July and August 2011 of 6,032 individuals ages 16 to 75 in the top urban cities in Mexico (including Mexico City, Guadalajara, Monterrey, Puebla,...

For Marketing Leadership Professionals

Tool:Older Consumers Concerned About Privacy