Forrester

For Marketing Leadership Professionals

Report:Why Care About Combination Clickers

The Most Valuable Searchers Click On Both Paid And Natural Listings

Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and...

• Downloads: 297
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For Marketing Leadership Professionals

Report:Consumer "Ad-itudes" Stay Strong

Better Trust Will Improve Ad Response

Consumers don't love advertising, but they do admit it helps increase product awareness, drive purchase activity, and change brand attitudes. To get more consumers to respond to advertising, we...

• Downloads: 487

For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

Privacy Laws Force Rich Dialogue With Customers

In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

• Downloads: 209

For Marketing Leadership Professionals

Tool:Consumers Are Skeptical Of Advertising

For Marketing Leadership Professionals

Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

• Downloads: 342

For Marketing Leadership Professionals

Tool:Older Consumers Concerned About Privacy

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q2 2011

The European Technographics Benchmark Survey, Q2 2011, surveyed 22,501 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is...

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...

For Marketing Leadership Professionals

Report:Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

• Downloads: 768

For Marketing Leadership Professionals

Tool:Marketers' Efforts To Build Awareness Are Spread Across A Long Tail Of Media Channels

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan, South Korea)

Forrester Research conducted an online survey in May 2012 of 7,047 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Guangzhou,...

For Marketing Leadership Professionals

Tool:Consumers Are Media Multitaskers

For Marketing Leadership Professionals

Tool:Saturated Consumer Digital Behaviors

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)

Forrester conducted a mail survey fielded in May and June 2010 of 10,116 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N = 10,116),...

For Marketing Leadership Professionals

Report:Three Ways To Find, Create, And Energize Advocates

Promote, Find, And Attract The Mass Influencers Who Matter

Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

• Downloads: 1022

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Benchmark Survey, Q2 2011

The Russian Technographics Benchmark Survey, Q2 2011, surveyed 3,105 respondents in urban Russia. This survey is based on adults ages 16 and older. Taylor Nelson Sofres (TNS) weighted the data by...

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

• Downloads: 6

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 51

For Marketing Leadership Professionals

Report:Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding

Forrester Technographics® Digital Consumer Community Report, September 2012

In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more audience-centric...

• Downloads: 11
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For Marketing Leadership Professionals

Tool:Consumers Don't Mind Advertising

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 4,681 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N = 4,681), there is 95%...

For Marketing Leadership Professionals

Tool:Mass Influencers' Influence Is Not Just Online But Offline As Well

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

Vision: The Social Marketing Playbook

You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...

• Downloads: 1069
• Comments: 2
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For Marketing Leadership Professionals

Report:Privacy Laws Force Rich Dialogue With Customers

Move From On/Off Compliance Approaches To Custom Privacy Management

Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...

• Downloads: 334

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2011 (Mexico, Brazil)

Forrester conducted a face-to-face survey fielded in July and August 2011 of 6,032 individuals ages 16 to 75 in the top urban cities in Mexico (including Mexico City, Guadalajara, Monterrey, Puebla,...