Forrester

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Buy Phase) Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence that...

For CMO Professionals

Report:How To Engage Your Omnichannel Consumer

Brand Engagement The Consumer Way

The report "Brand Engagement The Consumer Way," originally written for market insights professionals, highlights key behaviors that today's US online consumers exhibit when they engage with companies...

• Downloads: 435

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Offer Total Mobile Experiences

How To Prepare For Mobile Total Product Experiences

Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

• Downloads: 403

For Application Development & Delivery Professionals

Report:Cloud Computing In India 2010: End User Adoption Trends

This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 43

For eBusiness & Channel Strategy Professionals

Report:How To Tap The Australian Market

Key Considerations For International Online Retailers

International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are ready,...

• Downloads: 328

For Customer Experience Professionals

Client Inquiry:Uptime/Availability Statistics For Retail Sites

Are there any uptime/availability statistics for retail sites that Forrester can provide?

For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

• Downloads: 1208
• Rating:

For Sourcing & Vendor Management Professionals

Report:Selecting A Services Provider For Your Oracle Fusion Applications Project

Oracle's long-awaited Fusion Applications are still very much in their infancy, which means that buyers have many questions about how they can take advantage of this emerging Oracle product line and...

• Downloads: 252

For eBusiness & Channel Strategy Professionals

Tool:Year-Over-Year Growth Of Web Retailers

For eBusiness & Channel Strategy Professionals

Tool:A Variety Of Technology Payment Models Are Preferred By Online Retailers

For eBusiness & Channel Strategy Professionals

Tool:Europeans Use Their Mobile Phone Mostly To Research Products

For CIO Professionals

Report:Mobile Engagement Demands Process Transformation

Processes: The CIO's Mobile Engagement Playbook

To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

• Downloads: 347
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For eBusiness & Channel Strategy Professionals

Report:How Consumers Around The World Use The Internet To Buy Products

A Technographics® Global Overview: Online Retail 2009

The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...

• Downloads: 234

For Enterprise Architecture Professionals

Tool:EA's Priority Is To Communicate And Connect With Value

For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2011

Improvements Can Add More Than $1 Billion In Revenue For Wireless Carriers And Hotels

Customer experience professionals must clearly articulate the business benefits of improving customer experience. Years of Forrester data confirm the strong relationship between the quality of a...

• Downloads: 1305

For eBusiness & Channel Strategy Professionals

Tool:Australian Online Retailers Have Big Plans For Social

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2010 To 2015 (Asia Pacific)

ForecastView Spreadsheet

Online Retail Forecast (Asia Pacific): Online retail spending by category in South Korea, Japan, Australia, India, and China. Includes online buyers and online spending per buyer by categories such...

• Downloads: 8

For Marketing Leadership Professionals

Tool:Discovery Remains The Biggest Challenge For Online Video Providers

For eBusiness & Channel Strategy Professionals

Tool:Mobile Commerce Adoption In Europe Is Still Low

For Customer Insights Professionals

Tool:Better CI Improves Retail Practices

For eBusiness & Channel Strategy Professionals

Tool:Australian Online Retailers Don't Flock To One IT Strategy

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q3 2012

Forrester conducted a survey from April to June 2012 of 22,662 European individuals ages 16 and older in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. For results based on a...

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

• Downloads: 13

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: Australian Apparel Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Apparel Retailers

In Australia, apparel retailers face incredibly challenging conditions, not helped by the emphasis that global online retailers from other countries are placing on this market. To test whether online...

• Downloads: 180
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