Forrester

For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 993

For CIO Professionals

Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

We Forecast 6% ICT Spending Growth For Both Years

US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

• Downloads: 329

Report:Agile Commerce Is Coming Of Age For European Retailers

No Matter What Their Maturity, European eBusiness Success Will Hinge On An Effective Cross-Touchpoint Strategy

The most visionary European multichannel retailers are beginning their transformation toward agile commerce and are reaching out to their customers on new touchpoints — mobile, social, etc....

• Downloads: 399

For CIO Professionals

Report:Tech Vendor Outlook For The US In 2012 To 2013

Software And IT Consulting Services Have The Best Prospects

The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster in...

• Downloads: 930
• Comments: 1
• Rating:

For Customer Experience Professionals

Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

Why Customer Experience Matters More To Loyalty Than Price

Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

• Downloads: 339
• Rating:

For Sourcing & Vendor Management Professionals

Report:ANZ Data Center Study: End User Result Analysis

The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

• Downloads: 41

For Application Development & Delivery Professionals

Tool:Retailers In More-Risky Subverticals Were More Likely To Respond To The Survey

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Investments In Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey online retail executives on their adoption of various web-related technologies and the investment levels associated with those initiatives. This...

• Downloads: 1007
• Rating:

For eBusiness & Channel Strategy Professionals

Tool:Key Metrics Reported By Web Retailers

For Sourcing & Vendor Management Professionals

Report:India Data Center Study: End User Result Analysis

This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

• Downloads: 44

For eBusiness & Channel Strategy Professionals

Report:Alternative eCommerce Delivery Options In Europe

Substitutes To Conventional Home Deliveries Exist

Shipping issues are one of the most common reasons for cart abandonment. Providing alternative delivery options can limit this phenomenon as consumers benefit from choice of pickup time and place and...

• Downloads: 527

For eBusiness & Channel Strategy Professionals

Report:Ratings And Reviews: Q1 2011 Snapshot

Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of ratings...

• Downloads: 528

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: European Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

• Downloads: 310

For Customer Experience Professionals

Report:Want Loyalty? Improve Your Call Center Customer Experience

Call Center Satisfaction Ties To Loyalty Across 11 Industries

Call center satisfaction correlates with three loyalty metrics: consumers' willingness to repurchase, reluctance to switch, and likelihood to recommend. Call satisfaction also correlates highly with...

• Downloads: 842

For eBusiness & Channel Strategy Professionals

Report:Do Check-Ins Really Drive Checkouts?

Check-Ins Alone . . . No. But When Combined With Compelling Offers . . . Yes.

Although currently used by only 5% of US online adults who own cell phones, services that allow consumers to "check in" on their mobile phones at retail locations are used by 11% of US online...

• Downloads: 567

For Application Development & Delivery Professionals

Tool:Most Won't Use Homegrown Or App-Store Downloads For Mobile App Deployments

For Customer Experience Professionals

Report:Better Customer Experience Correlates To Higher Net Promoter Scores For Banks And Retailers

Investments in customer experience improvements are likely to drive a higher Net Promoter Score (NPS). Forrester tested the strength of the correlation between customer experience quality — as...

• Downloads: 848

For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 566

For CIO Professionals

Report:India Datacenter Study: Cloud Computing

This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

• Downloads: 28

For Sourcing & Vendor Management Professionals

Report:ASEAN Datacenter Study: Disaster Recovery And Business Continuity

This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

• Downloads: 16

For CIO Professionals

Tool:The Perceived Impact Of Social Media On Innovation

For eBusiness & Channel Strategy Professionals

Report:Global Retail Behaviors, 2011

A Technographics® Global Overview Report

The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited...

• Downloads: 97

For eBusiness & Channel Strategy Professionals

Tool:The eCommerce Platform Is The Investment Priority

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Mobile Commerce Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Includes mobile buyers as well as revenue segmented by retail sales, travel, and daily deals, with average spend per mobile buyer. Includes data from 2010 plus a five-year forecast.

• Downloads: 15

For Application Development & Delivery Professionals

Tool:Respondents Indicated More-Frequent Price Changes As Markets Fragment