Forrester

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q4 2010

Forrester Research conducted an online survey in October and November 2010 of 5,897 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai,...

For eBusiness & Channel Strategy Professionals

Report:Moving Traveler Loyalty From "Utility" To "Good"

Using Ancient Greek Philosophy As A Framework For 21st Century Travel Loyalty

The Greek philosopher Aristotle believed that there were three levels of friendships: utility, pleasure, and good. The lowest, utility, describes the current state of travel loyalty programs —...

• Downloads: 500

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

For eBusiness & Channel Strategy Professionals

Tool:One In Three TSFs Follows Travel Companies To Learn About Deals

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce...

• Downloads: 749

For Customer Experience Professionals

Report:Why Your Call Center Needs User-Centered Design

How Focusing On Callers And Agents Can Drive Business Results

Today, user-centered design isn't widely used to improve call center interactions. That needs to change. When applied in the call center, the core activities of a user-centered design process —...

• Downloads: 764

For eBusiness & Channel Strategy Professionals

Report:The Online LGBT Traveler: A Fabulous, Value-Focused Travel eBusiness Niche Market

There are more than 7 million US online lesbian, gay, bisexual, and transgender (LGBT) leisure travelers. LGBT travelers spend more than $41 billion per year on their personal and leisure travel and...

• Downloads: 278

For eBusiness & Channel Strategy Professionals

Tool:Creators And Critics Stagnate Among Travelers, While Joiners And Spectators Grow

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)

Forrester conducted a mail survey fielded from May to July 2011 of 10,802 US households and individuals ages 18 and older. Fieldwork in Canada was delayed due to a national postal workers' strike and...

For eBusiness & Channel Strategy Professionals

Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For eBusiness & Channel Strategy Professionals

Report:Optimizing Sales From Female Online Travel Bookers

Female Online Travel Bookers Crave Deals, Visual Content, And Ways To Share Their Experiences

In spite of online travel's maturity and massive acceptance, women and men differ in planning and booking trips online. And while men and women spend similar amounts on travel, men are more likely to...

• Downloads: 433

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)

Forrester conducted an online survey fielded in August 2011 of 37,350 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 37,350), there is...

For eBusiness & Channel Strategy Professionals

Report:Selling To US Online Affluent Travelers Poses A First-Class Challenge To Travel eBusiness

Value Is Important To Online Sales Success In The Post-Recession Environment

There are nearly 6 million US online leisure travelers with a net worth of $1 million or more. For a group of millionaires, this audience is not necessarily as fancy as you might imagine it to be....

• Downloads: 472

For eBusiness & Channel Strategy Professionals

Report:Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success

Forty-four million US online leisure travelers do not see a role for technology in their lives. These travel technology pessimists use technology, including the Web, because they have to, not...

• Downloads: 390

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2011

The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...

For eBusiness & Channel Strategy Professionals

Tool:Limited Mobile Expertise And Technology Concerns Worry eBusiness Managers

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Downloads: 1011

For eBusiness & Channel Strategy Professionals

Report:Why Smartphones Will Become One Of Travel's Two Most Important Touchpoints

Mobile is an ideal channel for travelers. Within this touchpoint, smartphones excel. Though just 22% of all US online adults have a smartphone, 35% of US online leisure travelers and 55% of business...

• Downloads: 998