Forrester

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For eBusiness & Channel Strategy Professionals

Tool:Landscape Of Vendors

For eBusiness & Channel Strategy Professionals

Report:Collaborative Advice

Using Digital Touchpoints To Enhance Advisor-Client Relationships

In the past, financial advisors and agents typically didn't involve clients in the advice generation process. They worked their magic behind the scenes and then presented clients with the final...

• Downloads: 342

For eBusiness & Channel Strategy Professionals

Report:The ROI Of Mobile Banking

By-The-Numbers Business Case Is Lukewarm Today, But Advanced Functionality And Elusive Benefits Suggest Greater Returns Lie Ahead

Consumer adoption of mobile banking has accelerated over the past few years. In the US, the proportion of online adults who are mobile bankers has quadrupled from 4% in 2006 to 16% at the end of...

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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in August 2012 of 4,631 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,631), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...

For eBusiness & Channel Strategy Professionals

Report:How To Tap The Australian Market

Key Considerations For International Online Retailers

International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are ready,...

• Downloads: 329

For eBusiness & Channel Strategy Professionals

Tool:Forecast: US Mobile Bankers, 2008 To 2015

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Driving Consumers To Purchase

eBusiness Professionals Should Employ These Tactics To Engage Consumers

2D bar codes have gone from an obscure topic in technology circles to a hot topic in print media and retail circles as a way to connect customers to their offerings through a mobile interface. But...

• Downloads: 581
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For eBusiness & Channel Strategy Professionals

Report:How Clients Want To Interact With Financial Advisors

Younger Consumers Prefer Online Chat, Websites, And Email

Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...

• Downloads: 651
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Investing

Mobile is the hot channel these days. A number of investment firms have developed mobile apps, and many offer dedicated mobile Web sites. Consumer adoption is ticking up: Today, 11% of investors are...

• Downloads: 951
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For eBusiness & Channel Strategy Professionals

Tool:The eStatement Adoption Landscape

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2166

For eBusiness & Channel Strategy Professionals

Report:US Mobile Banking Forecast, 2010 To 2015

Robust Growth To Drive Demand For Stronger Mobile Functionality

US mobile banking adoption has experienced rapid growth in the past three years, more than doubling from 5% of online adults in 2007 to 12% in Q2 2010. By 2015, Forrester predicts that one in five US...

• Downloads: 1632

For eBusiness & Channel Strategy Professionals

Tool:Most Online Financial Product Researchers See Value In Customer Ratings And Reviews

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey, Q4 2011

The European Technographics Consumer Technology Online Survey, Q4 2011, surveyed 13,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...

For eBusiness & Channel Strategy Professionals

Tool:Mobile Investors Show Greater Interest In Opening Deposit Accounts With Brokerages

For eBusiness & Channel Strategy Professionals

Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

• Downloads: 371

For eBusiness & Channel Strategy Professionals

Report:The Online LGBT Traveler: A Fabulous, Value-Focused Travel eBusiness Niche Market

There are more than 7 million US online lesbian, gay, bisexual, and transgender (LGBT) leisure travelers. LGBT travelers spend more than $41 billion per year on their personal and leisure travel and...

• Downloads: 278

For eBusiness & Channel Strategy Professionals

Report:Location-Based Commerce: An Evolution In Mobile Shopping

Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

• Downloads: 1723

For eBusiness & Channel Strategy Professionals

Report:Segmenting US Investors, 2010

Forrester's Segmentation Combines Self-Directedness And Investable Assets

Forrester's segmentation of investors by self-directedness has yielded powerful insights for years. Asset-based segmentations remain fundamental for wealth management firms. By combining...

• Downloads: 577

For eBusiness & Channel Strategy Professionals

Report:Multichannel Home Lending Status Boosts Results

eBusiness Professionals Must Integrate Mobile Into Loan Processes

As customers become more comfortable with research and applying for financial products through mobile devices, eBusiness professionals at banks will need to consider how mobile can support...

• Downloads: 205
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For eBusiness & Channel Strategy Professionals

Report:Mobile And Social Technologies Come Late To Wealth Management

Younger Generations Are Just The First Wave Of Mobile and Social Adopters

To date, traditional investment and life insurance firms have been insulated from the disruptive forces of mobile and social technologies because their best clients are older. In countries around the...

• Downloads: 927

For eBusiness & Channel Strategy Professionals

Tool:The ROI Of Online Insurance Self-Service