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An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience
The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...
Strategic Plan: The Mobile eBusiness Playbook
Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...