Forrester

For eBusiness & Channel Strategy Professionals

Blog:So You Want To Be A Chief Digital Officer?

During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a...

For eBusiness & Channel Strategy Professionals

Blog:Are you spending enough on eBusiness?

Ever wonder if you're spending enough on your eBusiness efforts compared with your peers? We've been benchmarking key metrics like team size, channel responsibilities, and spending for four...

For eBusiness & Channel Strategy Professionals

Blog:Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert...

For eBusiness & Channel Strategy Professionals

Blog:Seizing Opportunity From Digital Disruption

I recently wrote a post about "eBusiness professionals edging closer and closer to the C-Suite. It's happening across many organizations and has a lot of implications -- from eBusiness pros...

For eBusiness & Channel Strategy Professionals

Blog:Making eBusiness Outside In

Today Forrester released its new book Outside In: The Power of Putting Customers at the Center of Your Business. At the crux of the book is a powerful message for all firms and in particular for...

For eBusiness & Channel Strategy Professionals

Blog:Moving eBusiness Into The C-Suite (Or Close To It)

After years of fighting for a voice in the organization, eBusiness leaders are finding themselves in the spotlight. Some all-stars command total compensation packages of more than $1 million and...

For eBusiness & Channel Strategy Professionals

Blog:Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry

  Digital disruption is forcing business leaders in every industry to rethink their strategy. Music, media, and publishing have been turned upside down. Now, non-digital products and services...

For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

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For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

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