Forrester

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1262

For Marketing Leadership Professionals

Report:Open Innovation Expands New Product Opportunities

Vision: The Open Innovation Playbook

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

• Downloads: 652

For Marketing Leadership Professionals

Report:Improve With Simple Innovations

Continuous Improvement: The Email Marketing Playbook

This report for interactive marketers is part of Forrester's email marketing playbook and provides our current recommendations for how to continuously improve your email marketing programs. By...

• Downloads: 1083

For Marketing Leadership Professionals

Report:Drive Product Innovation To Mature Your Mobile Strategy

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

• Downloads: 555
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For Marketing Leadership Professionals

Report:Co-Creation In 2012

How Vendors Will Drive Co-Creation Uptake By Product Strategists

Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...

• Downloads: 358

For Marketing Leadership Professionals

Playbook:The Open Innovation Playbook

Revolutionize Products Through Open Innovation

Product innovation isn't just a nice-to-have; it's a must-have, particularly in light of the rapid changes taking place at the intersection of technology and consumer behavior. Product strategists...

For Marketing Leadership Professionals

Report:A Systematic Approach to Open Innovation Strategy

Strategic Plan: The Open Innovation Playbook

Despite the fact that economists, consultants, and business experts have been advocating for open innovation for more than a decade, product strategists indicate that most firms continue to struggle...

• Downloads: 349
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For Marketing Leadership Professionals

Report:The Path To CPG Innovation Is Wide Open

Why Open Innovation Is A Natural Fit For CPG Product Strategists

Consumer packaged goods (CPG) companies are facing a daunting challenge: finding ways to differentiate their products among a sea of competing offerings. Incremental changes will not suffice; nor...

• Downloads: 333

For Marketing Leadership Professionals

Report:Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

• Downloads: 270

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 406
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For Marketing Leadership Professionals

Report:Justify The Investment In Open Innovation

Business Case: The Open Innovation Playbook

Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the...

• Downloads: 296

For Marketing Leadership Professionals

Report:Revolutionize Products Through Open Innovation

Executive Overview: The Open Innovation Playbook

Product innovation isn't just a nice-to-have; it's a must-have, particularly in light of the rapid changes taking place at the intersection of technology and consumer behavior. Product strategists...

• Downloads: 337

For Marketing Leadership Professionals

Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

• Downloads: 564
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For Marketing Leadership Professionals

Report:US Consumers Are Willing Co-Creators

Landscape: The Open Innovation Playbook

According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

• Downloads: 688