Forrester

For CIO Professionals

Report:US Tech Market Outlook For 2012

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

• Downloads: 1150

For eBusiness & Channel Strategy Professionals

Report:A Strategic Approach To Onboarding Financial Service Consumers

Effective Onboarding Can Affect Product Retention And Cross-Selling Goals

Increased government regulations and a tough economy have combined to create significant challenges for financial services firms. Consumer product strategy professionals are leading the charge to...

• Downloads: 774
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For Security & Risk Professionals

Report:Actionable Identity Intelligence Protects Big Data And Zero Trust Identities

Predictive And Behavioral Analysis Finds Its Way Into Identity And Access Management

Identity and access management (IAM) professionals need to protect information and prevent unauthorized users from accessing business-critical systems in an increasingly complex IT environment. They...

• Downloads: 462
• Rating:

For eBusiness & Channel Strategy Professionals

Report:2013 UK Mobile Banking Functionality Rankings

Forrester Evaluates Mobile Banking At The Four Largest UK Banks

With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

• Downloads: 112

For Customer Experience Professionals

Report:Better Customer Experience Correlates To Higher Net Promoter Scores

Credit Card Companies And Wireless Service Providers Benefit From Higher Net Promoter Scores Through Better Customer Experience

Net Promoter Score (NPS) is a wildly popular tool for assessing customers' likelihood to recommend a company's product or service. As valuable as NPS can be, by itself, the "one number you need to...

• Downloads: 524
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For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For Marketing Leadership Professionals

Survey:North American Technographics® Healthcare Online Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,518 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,518), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2012: How Customers Rate US Banks, Investment Firms, And Insurers

Our research shows that a key driver of deeper customer relationships among financial services consumers is a trait we call "customer advocacy" — the perception on the part of customers that a...

• Downloads: 594

For eBusiness & Channel Strategy Professionals

Report:Case Study: Citibank's Tablet App Transforms The Digital Banking Experience

Advanced PFM Goes Beyond The Firm's Existing Website Offering, And The eBusiness Team Applies The Lessons To The Website

In July 2011, Citibank officially launched its first ever tablet banking app, but the true breakthrough took place five months earlier, when eBusiness leaders at the bank began the process of...

• Downloads: 1046

For Application Development & Delivery Professionals

Report:Global Banking Platform Deals 2011: Functionality

2011 Saw Changes To Functional Demand But Not To How Functionality Gets Delivered

Forrester surveyed 25 vendors of globally deployed banking platforms on their 2011 deals and analyzed the results to find patterns in the functionality sold. Our analysis shows that the key...

• Downloads: 396
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Insurance Is Mobile

Vision: The Mobile Insurance Strategy Playbook

Hold on tight — the business of insurance is changing, in large part due to customer demand for better experiences. What's fueling this changing demand? Mobile devices are everywhere, mobile...

• Downloads: 1076
• Comments: 2
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For Customer Experience Professionals

Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

Why Customer Experience Matters More To Loyalty Than Price

Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

• Downloads: 203

For eBusiness & Channel Strategy Professionals

Report:Gone Shopping: US Auto And Home Insurance Buyers Will Test eBusiness Strategies In 2012

After a record year for claims, a continued poor investment climate, and an economy mired in the doldrums, rates in the US for auto and especially homeowners insurance have no place to go but up....

• Downloads: 474
• Comments: 4

For eBusiness & Channel Strategy Professionals

Report:Case Study: SunTrust Reboots Its Digital Platform

Responsive Web Design And Agile Development Prove A Winning Formula

With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

• Downloads: 172

For Customer Experience Professionals

Report:The Customer Experience Index, 2013

Benchmarks: The Customer Experience Management Playbook

How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

• Downloads: 1277
• Comments: 7
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For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...

For eBusiness & Channel Strategy Professionals

Report:Case Study: State Farm Bank Pilots A Mobile Wallet

Forrester believes that the next stage of mobile banking will center on payments and commerce. Developments in 2012 are moving in that direction with bank rollouts of advanced money movement...

• Downloads: 370
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

• Downloads: 1103
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For Application Development & Delivery Professionals

Report:Global Transformation Service Firms For Off-The-Shelf Banking Platforms

A Tool For Initial Steps Toward Selection Of A Transformation Service Firm

Forrester surveyed six global transformation service firms with focused offerings in the off-the-shelf banking platform space. Their transformation service offerings are broad and rich, covering many...

• Downloads: 36

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services, Media, And Marketing Survey, 2013 (Canada)

Forrester conducted an online survey fielded in March 2013 of 5,504 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,504), there is 95% confidence...

For Enterprise Architecture Professionals

Report:Focus On The Transformational Impact Of Business Architecture

Business Impact: The Business Architecture Playbook

This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives working on business architecture. This report is designed to help you align the strategic...

• Downloads: 505
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For CIO Professionals

Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

• Downloads: 494
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For CIO Professionals

Report:Track Tech Trends That Influence Business Strategies

Technology Vision: The BT Strategic Planning Playbook

Technology is the foundation for the CIO's contribution to the success of the enterprise. And it is the dream of most CIOs that they partner with business organizations to co-create a business...

• Downloads: 831
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)

Forrester conducted an online survey fielded in October 2012 of 5,612 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,612), there is 95%...

For Sourcing & Vendor Management Professionals

Report:Communications Technology And Services Sourcing Strategy Evaluation Checklist

Forrester enterprise clients with distributed organizations want to simplify management of an increasingly complex communications environment. This includes defining and then periodically reviewing...

• Downloads: 43