About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Continuous Improvement: The Mobile Banking Strategy Playbook
Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

ForecastView Spreadsheet
Adoption of mobile banking by individual mobile users. The forecast segments the addressable market and reports for mobile bankers by generation (age), phone type, access type (SMS, mobile site,...
Why Customer Experience Matters More To Loyalty Than Price
Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...


Improvements Can Add More Than $1 Billion In Revenue For Hotels And Wireless Carriers
How are banking companies using biometric technologies today? How urgent is the need to deploy such technologies?
Landscape: The Mobile Banking Strategy Playbook
Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...

Global Banking Platform Deals 2012 — Regions
Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...
Multichannel Strategy Is More Of A Pipe Dream Than Reality
The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...
Processes: The Mobile Banking Strategy Playbook
The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...
2011 Saw Changes To Functional Demand But Not To How Functionality Gets Delivered
Forrester surveyed 25 vendors of globally deployed banking platforms on their 2011 deals and analyzed the results to find patterns in the functionality sold. Our analysis shows that the key...

Responsive Web Design And Agile Development Prove A Winning Formula
With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...
Our research shows that a key driver of deeper customer relationships among financial services consumers is a trait we call "customer advocacy" — the perception on the part of customers that a...
A Global Consumer Technographics® Report
By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...
Multichannel Integration Uncovers New Opportunities
Bank Hapoalim observed a shift in expectations and interactions within a high-value segment of customers with a direct channel preference. To meet those customers' needs, Bank Hapoalim developed a...

This is one of two reports that detail the findings from Forrester's annual ranking of the digital sales offerings of the 12 largest banks in North America. The report covers six major US banks and...

Forrester conducted the Asia Pacific Technographics Benchmark Survey, Q3 2012 of 9,569 consumers ages 18 and older in Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Wuhan,...
Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...
Tools And Technologies: The Mobile Banking Strategy Playbook
Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

The banking sector in the Middle East is one of the fastest-growing markets in the world. Intense competition and pressures on profitability are driving banks to invest in technology to support a...

Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

The Mobile Banking Imperative
This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...
The 2012 Survey Indicates Tighter Competition
In early 2012, Forrester surveyed 25 vendors of globally deployed banking platforms on their 2011 deals. Survey results indicate a consolidating market: Counted deal volume for firms included in the...

This is one of two reports that detail the findings from Forrester's annual ranking of the digital sales offerings of the 12 largest banks in North America. The report covers six major Canadian banks...