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For Application Development & Delivery Professionals
Market Heat Returns After A Prolonged Cooldown
Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...
- Downloads: 348
For Customer Experience Professionals
Why Customer Experience Matters More To Loyalty Than Price
Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...
- Downloads: 506
For eBusiness & Channel Strategy Professionals
Vision: The Agile Commerce Playbook
Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...
- Downloads: 3691