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  • Past 18 months
  • Reineke Reitsma
  • Consumer Technographics

  • For Marketing Leadership Professionals

    Report:Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document

    Reineke ReitsmaApril 17, 2013

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

    • Downloads: 37

  • For Marketing Leadership Professionals

    Report:US Young Professionals: A Demographic Overview

    North American Technographics®

    Reineke ReitsmaNovember 26, 2012

    In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

    • Downloads: 65

  • For Marketing Leadership Professionals

    Report:US Online Hispanics: A Demographic Overview

    North American Technographics®

    Reineke ReitsmaFebruary 26, 2013

    This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

    • Downloads: 66

  • For Marketing Leadership Professionals

    Charts & Figures:High-Income Individuals In Metro China Express Themselves Most

    Reineke ReitsmaMay 22, 2012

  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    Reineke ReitsmaMarch 13, 2013

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 33

  • For Marketing Leadership Professionals

    Report:Exploring The Social Technographics® Ladder: Creators

    North American Consumer Technographics®

    Reineke ReitsmaSeptember 18, 2012

    Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

    • Downloads: 65
    • Rating:

  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report

    Reineke ReitsmaApril 30, 2013

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

    • Downloads: 13

  • For Marketing Leadership Professionals

    Report:Digital Natives: A Demographic Overview

    North American Technographics®

    Reineke ReitsmaJanuary 11, 2012

    Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

    • Downloads: 145

  • For Marketing Leadership Professionals

    Report:Understanding China: The Opportunities And Challenges

    A Technographics® Document

    Reineke ReitsmaMay 14, 2012

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

    • Downloads: 79
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:The European Tablet Landscape

    A Technographics® Data Essentials Document

    Thomas Husson, Reineke ReitsmaFebruary 21, 2013

    2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

    • Downloads: 51

  • For Marketing Leadership Professionals

    Report:Profiling Chinese Luxury Goods Buyers

    A Technographics® Data Essentials Document

    Reineke ReitsmaOctober 10, 2012

    Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

    • Downloads: 24

  • For Marketing Leadership Professionals

    Report:Digital Moms: A Demographic Overview

    European Technographics®

    Reineke ReitsmaOctober 01, 2012

    Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes...

    • Downloads: 65

  • For Marketing Leadership Professionals

    Report:Segmenting Chinese Mobile Phone Users

    A Technographics® Data Essentials Document

    Reineke ReitsmaNovember 14, 2012

    Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

    • Downloads: 27

  • For Marketing Leadership Professionals

    Report:The Digital Affluent: A Demographic Overview

    North American Consumer Technographics®

    Reineke ReitsmaJuly 12, 2012

    Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

    • Downloads: 99
 
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