Forrester Research : Topic

Security, Risk and Compliance

Security, risk, and compliance combines the disciplines of governance and oversight for managing risk, while optimizing security processes and technologies for your organization's future flexibility.

Reports (9)
Charts & Figures (26)

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Web 2.0 (5)
Multichannel Customer Experience (2)

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Facebook (1)
Research In Motion (1)

9 results in Everything

Past 18 months
Gina Sverdlov
Customer Experience Management

For Customer Insights Professionals
Report:The Facebook Factor
Quantifying The Impact Of A Facebook Fan On Brand Interactions
Gina SverdlovApril 09, 2012
Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...
- Downloads: 1231
- Comments: 4
- Rating:
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, US
North American Consumer Technographics®
Gina SverdlovDecember 19, 2012
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...
- Downloads: 308
- Comments: 3
For eBusiness & Channel Strategy Professionals
Report:How Consumers Discover New Brands, Products, And Services
A Technographics® Data Essentials Report
Gina SverdlovDecember 26, 2012
Discovery is the first phase of the customer life cycle — it's the crucial time when consumers first find out about new brands, products, and services. If the "Discover" phase is successful,...
- Downloads: 97
Charts & Figures:US Online Consumers' Reasons And Channels For Brand Engagement
A Technographics® Data Essentials Report
Gina SverdlovSeptember 18, 2012
For eBusiness & Channel Strategy Professionals
Report:What Drives Retention And Sales In US Banking?
Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking
Gina Sverdlov, Peter WannemacherOctober 18, 2012
In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...
- Downloads: 417
- Comments: 1
For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, Europe
European Consumer Technographics®
Gina SverdlovApril 08, 2013
This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....
- Downloads: 39
For CMO Professionals
Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase
How Research Touchpoints Affect Consumer Spending
Cory Munchbach, Gina SverdlovApril 09, 2013
Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...
- Downloads: 443
For eBusiness & Channel Strategy Professionals
Report:Brand Engagement The Consumer Way
A Technographics® Data Essentials Report
Gina SverdlovSeptember 18, 2012
Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive...
- Downloads: 96
For Marketing Leadership Professionals
Report:Global Social Media Adoption In 2011
A Review Of Forrester's Social Technographics® Data From Around The World
Nate Elliott, Gina SverdlovJanuary 04, 2012
Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...
- Downloads: 755
- Rating:
For Marketing Leadership Professionals
Report:Global Social Media Adoption
Landscape: The Social Marketing Playbook
Nate Elliott, Gina SverdlovJune 27, 2012
Social media has gone global: The large majority of online adults in North America, Europe, metro Asia, and Latin America use social media regularly. For marketers, the question is no longer whether...
- Downloads: 991
- Rating:

Search

Security, Risk and Compliance

Refine your results

Role

Topics

Industry

Region

Vendor

For Customer Insights Professionals

Report:The Facebook Factor

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

For eBusiness & Channel Strategy Professionals

Report:How Consumers Discover New Brands, Products, And Services

Charts & Figures:US Online Consumers' Reasons And Channels For Brand Engagement

For eBusiness & Channel Strategy Professionals

Report:What Drives Retention And Sales In US Banking?

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

For eBusiness & Channel Strategy Professionals

Report:Brand Engagement The Consumer Way

For Marketing Leadership Professionals

Report:Global Social Media Adoption In 2011

For Marketing Leadership Professionals

Report:Global Social Media Adoption

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