Forrester

For CMO Professionals

Tool:People Expect To Pay A Modest Premium For 3D TV

For Chief Marketing Officer Professionals

Blog:What Really Counts As Digital Disruption?

I'll be first to agree that "disruption" is an overused word. I hear it all the time -- companies pitching me their new business idea describe how they're going to disrupt this or disrupt...

For Chief Marketing Officer Professionals

Blog:Killing Me Softly With Kinect...And Leading Me To The Next Big Thing

This will be an unusual post for me. No big industry event to comment on, no data to reveal. Nope. Today, I'm just sharing with you how much fun I (and 5 million other people by year-end) am...

For CMO Professionals

Report:How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

• Downloads: 1377

For Chief Marketing Officer Professionals

Blog:Adopt The Digital Disruptor's Mindset

When companies adopt digital, they do old things in new ways. When companies internalize digital — make it part of their mindset — they find entirely new things to do and new ways to do...

For Chief Marketing Officer Professionals

Blog:eBooks Ready To Climb Past $1 Billion

Consider it an inauguration of sorts, a celebration of the eBook industry becoming a member of the major media club just as digital music and online video have before them. When you influence a...

For Chief Marketing Officer Professionals

Blog:Book Business Outlook For 2012: Hard Work Ahead

This week hundreds of us in and around the book industry will converge on Digital Book World 2012 (#DBW12). It's a conference that has risen in significance because this industry has rapidly come...

For CMO Professionals

Tool:Connected TV Owners Aren't Exactly Thrilled

For Chief Marketing Officer Professionals

Blog:Get Ready For Kinect To Completely Change Our Lives

I'm in the business of identifying when there's a change in the wind coming that will push us in a new direction. On balance, I've been successful. So much so, that when something I...

For CMO Professionals

Tool:People Get Books From A Wide Variety Of Sources — Free And Paid

For Chief Marketing Officer Professionals

Blog:Take Our Digital Disruption Readiness Assessment

Yesterday I took the main stage at our 2011 Consumer Forum here in Chicago to introduce the 500+ members of the audience to digital disruptors. You can read about the guts of my presentation in my...

For CMO Professionals

Report:How To Prepare For The Era Of Experience

Why Companies Must Adopt A Total Product Experience Approach

New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

• Downloads: 1107

For Chief Marketing Officer Professionals

Blog:On The Certain Economics Of Relegating Paper Books To The Margins Of The Business

Time to get my hands a bit dirty. Last week I posted an eBook forecast with a brief explanation of why the book business may complete its digital revolution more quickly than other media...

For Chief Marketing Officer Professionals

Blog:Why Didn't Someone Else Buy Goodreads Before Amazon?

After traveling 5,000 miles in three days to speak about digital disruption (I know, it's odd that my physical body has to go somewhere to talk about being more digitally disruptive), I fell...

For Chief Marketing Officer Professionals

Blog:Twitter Fails To Build Future of Music - But Wasn’t Trying

  background:white">Twitter #music is now out and people are abuzz about how elegant it is while also murmuring about what it means that Twitter – a company with no direct music expertise...

For Chief Marketing Officer Professionals

Blog:Wal-Mart Uses Boxee TV To Accelerate Cord-Shaving

This week Wal-Mart announced that it would put significant weight behind the new Boxee TV box, a $99 set-top box that competes with the market-leading Apple TV and the runner-up Roku boxes. Wal-Mart...

For Chief Marketing Officer Professionals

Blog:Apple’s 30% And Google’s 10% Fees Are Too High

  The most important outcome of this week’s emerging tussle between Apple and Google is that we are about to have an intense and financially difficult conversation about what a fair price...

For Chief Marketing Officer Professionals

Blog:Digital Disruption Can Make TV Ads More, Not Less, Relevant

Every few years we marketers think we have digital figured out. First it was websites, then it was about eBusiness strategy, then came social, and more recently, we're all about mobile. These are...

For CMO Professionals

Client Inquiry:Using Streaming Video On A Company Intranet

We are developing an intranet video-on-demand strategy internally; in parallel, we are exploring solutions that provide streaming media that can be used for the intranet as well as the Internet....

For CMO Professionals

Tool:Laptops And Amazon Kindles Are The Top Two eBook Devices

For CMO Professionals

Report:eBook Buying Is About To Spiral Upward

US eBook Forecast, 2010 To 2015

Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

• Downloads: 1086

For Chief Marketing Officer Professionals

Blog:Netflix Is Now Primarily A Digital Video Company

Netflix announced its Q3 2010 earnings a few weeks back and the numbers were every bit as positive as people have expected. The company added nearly 2 million subscribers in the quarter, almost four...

For Chief Marketing Officer Professionals

Blog:Sony Bets On The Past, Forfeits the Future

Wednesday night, Sony hosted what was reported to be a crowd of more than a thousand people at a rare, Applesque new-product demo. There it debuted the next-generation Playstation, officially dubbed...

For Chief Marketing Officer Professionals

Blog:Apple Clamps Down On Paid Content Delivered To iPhones And iPads

Today The New York Times is reporting that Apple is changing its policy for allowing apps to deliver content that was paid for somewhere other than in the app where Apple would get a cut. This came...

For CMO Professionals

Tool:A Clear Majority Of US Online Adults Have Never Heard Of Connected TVs