Forrester

For Infrastructure & Operations Professionals

Blog:Why Product Strategists Should Embrace Conjoint Analysis

Aside from my work with product strategists, I’m also a quant geek. For much of my career, I’ve written surveys (to study both consumers and businesses) to delve deeply into demand-side...

For Infrastructure & Operations Professionals

Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

Executive Overview: The Workforce Enablement Playbook

BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

• Downloads: 59

For Marketing Leadership Professionals

Tool:Mobilizing The Empowered IDEA Framework

For Marketing Leadership Professionals

Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

An Empowered Report

RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

• Downloads: 310

For Infrastructure & Operations Professionals

Blog:Why Windows 7 Needs A Hit Tablet

Sarah Rotman Epps and I have just published a new report: “The Windows 7 Tablet Imperative.” Dell gained some publicity this week with its release of the 5-inch, Android-based Dell...

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 452

For Infrastructure & Operations Professionals

Blog:The Tablet Market Is Fragmenting Into Subcategories

In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always...

For Marketing Leadership Professionals

Report:Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

Don't Leave Segmentation To The Market Research Department Alone

Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

• Downloads: 683

For Infrastructure & Operations Professionals

Blog:Mass Customization Is (Finally) The Future Of Products

Mass customization has been the “next big thing” in product strategy for a very long time. Theorists have been talking about it as the future of products since at least 1970, when Alvin...

For Infrastructure & Operations Professionals

Blog:When Consumers Want To Share Products

Product strategists should check out this article in today’s New York Times about online borrowing.  Think of it as a Web-empowered peer-to-peer product rental program. The article...

For Infrastructure & Operations Professionals

Blog:Apple’s Healthy iPad Business

Apple’s earnings call yesterday (for the quarter ending March 30, 2013) revealed that its tablet product category, comprised of iPad and iPad Mini, is extremely healthy: iPad quarterly...

For Infrastructure & Operations Professionals

Blog:The Nook Boutique: How Channel Matters To Product Strategists

The link between product strategy and channel is often overlooked, but strong: In our most recent survey of product strategy professionals, 33% say that they, personally, define the channel strategy...

For Marketing Leadership Professionals

Tool:Product Strategists Should Participate In Segmentation Development

For Marketing Leadership Professionals

Report:Appealing To Consumers With Mass-Customized Product Strategies

Entice Customers Into The Loyalty Cycle

While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them —...

• Downloads: 358

For Infrastructure & Operations Professionals

Blog:Forrester's Marketing Forum 2011: Innovating Your Marketing For The Next Digital Decade

We're only a couple weeks away from Forrester's Marketing Forum 2011, April 5-6 in San Francisco, California. (You can view the event details and sign up to attend here). The theme is...

For Marketing Leadership Professionals

Report:Brand Loyalty Isn't Enough For Products Anymore

Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

• Downloads: 663
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For Infrastructure & Operations Professionals

Blog:Join Us July 27th In San Francisco For An iPad App Strategy Workshop!

More than 90,000 iPad-only apps are available today. Forrester clients in a wide range of industries — media, software, retail, travel, consumer packaged goods, financial services,...

For Marketing Leadership Professionals

Report:It's Time For Mass-Customized Clothing And Apparel Products

Product Strategists Must Overcome Three Challenges To Succeed

It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

• Downloads: 407

For Infrastructure & Operations Professionals

Blog:Sorry, Blackberry: Tablets Won't Be Dead in 5 Years

BlackBerry CEO Thorsten Heins made news this week with his claim that tablets will be dead in five years. “Tablets themselves are not a good business model,” he claimed in an interview....

For Infrastructure & Operations Professionals

Blog:Tablets And Mass Customization: A Match Made In Heaven

With a hat tip to the mass-customization.info blog, a screen shot showing that the latest Blackberry Playbook commercial depicts a mass customization experience – the Converse Design...

For Marketing Leadership Professionals

Report:The Job Responsibilities Of Consumer Product Strategy Professionals

Benchmark Your Job Duties Against Those Of Your Peers

Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities...

• Downloads: 279

For Marketing Leadership Professionals

Report:Case Study: CNN iReport's Mobile Army Of Creators

An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

• Downloads: 252

For Infrastructure & Operations Professionals

Blog:Join Forrester's New Community For Consumer Product Strategists!

I'd like to invite you to participate in an exciting new forum for discussion: our community for Consumer Product Strategy professionals! The community is a place for product...

For Technology Marketing Professionals

Blog:Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?

  Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar...

For Infrastructure & Operations Professionals

Blog:It's Time For Mass-Customized Clothing And Apparel Products

Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...