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Co-authored by Zachary Reiss-Davis There were two important pieces of Nokia news of interest to mobile platform developer partners leaked today. First, Nokia’s MeeGo platform, designed to...

Small And Medium-Size Businesses Are Defying Gravity
. . . but bad reactive marketing can make the problem much worse. [co-authored by Zachary Reiss-Davis] As has been widely reported, in sources broad and narrow, Amazon.com’s cloud service EC2...
Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield
Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the...

Executive Overview: The Channel Partner Loyalty Playbook
Tech vendors have long understood the power of channels and wielded their channel networks as competitive weapons. But the channel ecosystem is undergoing dramatic changes, and channel partners'...

Cloud computing has arrived on the market in a big way, with virtually every tech vendor, regardless of size, geography, or solution, vying for a cloud position. But in the race to the cloud, many...
SMBs have historically led the way out of recessions – and with the impression in mind that this recovery will prove likewise, tech vendors have been clamoring to roll out new “SMB...
Business Case: The Channel Partner Loyalty Playbook
Partners will remain loyal to a vendor to the extent that the vendor relationship helps them achieve their business goals. The strength of this partner-vendor relationship is determined by multiple...
Channel Enablement Is A Top Priority For 2011
2011 will be a bellwether year for tech vendors. Tech investment by customers and marketing investment by tech vendors are rising ahead of the economic recovery into 2011. Most tech marketers see...
Assessments, Audits, And Strategy Consulting Drive Technology Adoption
Customer spending on IT services will grow dramatically over the next five years, and that includes small and medium-size businesses (SMBs), particularly medium-size businesses. As SMBs' IT spending...
A lot of tech vendors – and channel partners – are struggling over what channel partners’ play in the cloud services demand chain is going to be. Technology is decreasingly...
Tech Marketers Optimize For Their Product Categories, Not Customers' Problems
Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....
Financing, Marketing, And Collaboration Top Their Wish Lists
Channel partners are afflicted with "cloud identity disorder" — the symptomatology of which is characterized by confusion and fear about their place in the cloud computing demand chain and...
Landscape: The Channel Partner Loyalty Playbook
Every few years, channel partners reassess their vendor portfolios and determine how much to invest in each of their relationships. The tech industry ecosystem is now in that state, and tech vendors...
Tech marketers often fret over their marketing mix, but it’s usually couched in terms of “how” – e.g., “How do customers get information about us?” or,...