Forrester Research : Topic

Security, Risk and Compliance

Security, risk, and compliance combines the disciplines of governance and oversight for managing risk, while optimizing security processes and technologies for your organization's future flexibility.

Reports (6)
Charts & Figures (5)

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Methodology

Forrester Wave (1)

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Marketing ROI (1)

6 results in Everything

Luca S. Paderni
Marketing Measurement
Past 12 months

For Interactive Marketing Professionals
Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013
The Nine Providers That Matter Most And How They Stack Up
Tina Moffett, Luca S. PaderniMay 21, 2013
Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...
- Downloads: 247
For Marketing Leadership Professionals
Report:Deliver Transparent Returns On Your Marketing Dollar
Business Case: The Marketing Mix Optimization Playbook
Luca S. PaderniDecember 28, 2012
Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...
- Downloads: 258
For Marketing Leadership Professionals
Report:Align Marketing Goals With Business Objectives
Strategic Plan: The Marketing Mix Optimization Playbook
Luca S. PaderniDecember 28, 2012
Marketing mix optimization — the practice of using data-driven insights to strategically allocate and optimize marketing budgets across channels — is a powerful tool to help marketers...
- Downloads: 335
For Marketing Leadership Professionals
Charts & Figures:The Strategic Plan For Marketing Mix Optimization
Luca S. PaderniDecember 28, 2012
For Marketing Leadership Professionals
Report:Manage Your Marketing Mix Modeling Vendors
Performance Management: The Marketing Mix Optimization Playbook
Luca S. PaderniJanuary 11, 2013
Successful optimization of the marketing mix requires careful coordination of multiple data streams, generation of insights from marketing mix models, and careful review of budget allocation...
- Downloads: 193
For Marketing Leadership Professionals
Report:Evaluate Your Marketing Optimization Initiative
Benchmarks: The Marketing Mix Optimization Playbook
Luca S. Paderni, Cory MunchbachJanuary 14, 2013
Few marketers have a structured approach to optimizing their marketing mix, often missing the opportunity to deliver better results with the same level of investment or to effectively reallocate...
- Downloads: 229
For Marketing Leadership Professionals
Report:Boost Marketing Returns With Model-Driven Insights
Tools And Technology: The Marketing Mix Optimization Playbook
Michael Glantz, Luca S. PaderniDecember 27, 2012
Marketing mix modeling is undergoing a transformation as marketers increasingly demand that vendors provide solutions that can be updated frequently, easily aggregate data streams, provide...
- Downloads: 304

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Security, Risk and Compliance

Refine your results

Methodology

Topics

For Interactive Marketing Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

For Marketing Leadership Professionals

Report:Align Marketing Goals With Business Objectives

For Marketing Leadership Professionals

Charts & Figures:The Strategic Plan For Marketing Mix Optimization

For Marketing Leadership Professionals

Report:Manage Your Marketing Mix Modeling Vendors

For Marketing Leadership Professionals

Report:Evaluate Your Marketing Optimization Initiative

For Marketing Leadership Professionals

Report:Boost Marketing Returns With Model-Driven Insights

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