Forrester

For Marketing Leadership Professionals

Blog:How Is Social Impacting Your Business? Join Our #IVJam Tweet Jam On Monday, March 12!

I am honored to be at InsideView's Insider Summit on Monday, March 12 at 9:15am PT to host a keynote and tweet jam. Join me and my fellow analysts, @ZacharyRD, @loriwizdo, @JRSilber,...

For Marketing Leadership Professionals

Report:How To Interact With Tech Community Members

Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking...

• Downloads: 257

For Marketing Leadership Professionals

Blog:A Wild And Crazy Week For Technology Marketers

I am back from a very relaxing vacation on the Oregon coast and cannot believe all that has happened during that short time. Google purchases Motorola, HP gets out of the PC business, an...

For Marketing Leadership Professionals

Tool:Technology Adoption Stages And Definitions

For Marketing Leadership Professionals

Report:CLICK: A Design Framework For Online B2B Communities

Strategic Plan: The B2B Online Community Playbook

Communities fail for many reasons, but you can avoid that fate if you focus on what you can control: selecting an appropriate approach that will deliver the best business results for your customers....

• Downloads: 306

For Marketing Leadership Professionals

Report:Design Your B2B Community For Maximum Engagement

Executive Overview: The B2B Online Community Playbook

This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

• Downloads: 409
• Comments: 2
• Rating:

For Marketing Leadership Professionals

Blog:B2B Marketers, Get Inspired By Our 2012 Groundswell Award Winners!

Today, at the Forrester eBusiness Forum in Chicago, Nate Elliott announced our 2012 B2C and  B2B Groundswell Awards winners and finalists!  One of my most enjoyable tasks as a Forrester...

For Marketing Leadership Professionals

Blog:Marketing Is Alive And Well.

Over the past 2 weeks, we have seen a lot of buzz from a HBR blog post written by Bill Lee.  The title, "Marketing Is Dead" continues to get Bill's blog post quite a bit of mileage and even...

For Marketing Leadership Professionals

Blog:The Marketer Diaries - What I Learned From The 2013 Forrester Marketing Leadership Forum

I am probably one of the few individuals who lives in the San Francisco Bay Area and only heads to Los Angeles during Forrester's annual Marketing Leadership Forum.  I recently had the...

For Marketing Leadership Professionals

Blog:Top Twelve B2B Tech Social Marketing Highlights Of 2012

Last January, I kicked off 2012 with a report titled “The New Year Of Social Marketing”. The theme of that report was that B2B marketers would begin to emphasize the “social”...

For Marketing Leadership Professionals

Report:The Essential Steps To Community Success

Road Map: The B2B Online Community Playbook

In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

• Downloads: 249
• Comments: 2
• Rating:

For Marketing Leadership Professionals

Report:Socializing The Technology Adoption Cycle

B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

• Downloads: 392

For Marketing Leadership Professionals

Report:Spotlight On Award-Winning Communities

Processes: The B2B Online Community Playbook

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

• Downloads: 505

For Marketing Leadership Professionals

Report:The SMART Tech Selection Guide For Community Marketers

Tools And Technology: The B2B Online Community Playbook

Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

• Downloads: 61

For Marketing Leadership Professionals

Blog:It's Time For Tech Marketers To Go Big With B2B Social Media Strategies

Today I had lunch with a favorite colleague (from my pre-Forrester tech marketer days) who owns a marketing agency in the San Francisco Bay Area. We had a very lively discussion about how...

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

• Downloads: 127
• Rating:

For Marketing Leadership Professionals

Report:"Owner" And "Sponsor" B2B Community Success Metrics

Benchmarks: The B2B Online Community Playbook

As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

• Downloads: 195
• Comments: 1

For Marketing Leadership Professionals

Blog:Submit Your Entry For Forrester's 2012 Groundswell Awards!

Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B...

For Marketing Leadership Professionals

Blog:Silicon Valley Thought Leaders Discuss The 5 Social Media Trends You Should Care About

Last week, a few Forresterites and special guests took a break from the end of quarter crunch to participate in a panel event in our beautiful San Francisco office. The theme of our panel was "The...

For Marketing Leadership Professionals

Report:B2B Tech Marketers Begin To Embrace Online Communities

Those Who Plan Carefully Before Investing Will Achieve Optimal Results

As tech marketers begin to embrace discussion forums and online communities as effective ways to engage with BT customers, they increasingly seek guidance on best practices and recommended...

• Downloads: 309

For Marketing Leadership Professionals

Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

• Downloads: 1337

For Sales Enablement Professionals

Report:Organizing For Community Success

Organization: The B2B Online Community Playbook

For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy...

• Downloads: 172

For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

For Marketing Leadership Professionals

Blog:You Get Out Of Your Community What You Put Into It.

For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

For Marketing Leadership Professionals

Blog:Jump Start Your Online Community

  Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...