Forrester

For eBusiness & Channel Strategy Professionals

Report:Global Retail Behaviors, 2011

A Technographics® Global Overview Report

The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited...

• Downloads: 97

For Marketing Leadership Professionals

Report:Global Mobile Behaviors, 2012

Global Consumer Technographics®

In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

• Downloads: 70

For Data Insights Professionals

Blog:Market Research Lessons Learned From Behavioral Economics

Recently, I attended the MSI Workshop on behavioral economics at the Harvard Innovation Lab. The presenters included an innovative crew: a number of academics from Harvard Business School and...

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 332
• Comments: 3

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

How Research Touchpoints Affect Consumer Spending

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

• Downloads: 584

For Data Insights Professionals

Blog:A New Shopping Arena For Consumers

For consumers today, online and mobile channels have become an integral part of the shopping experience — for both researching and purchasing products and services. In their transition to agile...

For Customer Insights Professionals

Report:The Facebook Factor

Quantifying The Impact Of A Facebook Fan On Brand Interactions

Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

• Downloads: 1247
• Comments: 4
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For eBusiness & Channel Strategy Professionals

Report:Brand Engagement The Consumer Way

A Technographics® Data Essentials Report

Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive...

• Downloads: 97

For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

North American Consumer Technographics®

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

• Downloads: 216

For Data Insights Professionals

Blog:Understanding The People Of Walmart — And Getting The Most Out Of Your Surveys

Last week, I ran into an infographic on Ad Age about The People of Walmart. It compares the demographics of Walmart, Kmart, Kohl’s, and Target shoppers: for example, age, sex, income,...

For Data Insights Professionals

Blog:Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity

Last month George Colony, CEO of Forrester, talked about a “Social Thunderstorm” at the LeWeb conference in Paris. He argued that social is running out of hours and running out of people....

For Data Insights Professionals

Blog:For Consumers, ”Being Online” Is Becoming A Fluid Concept

Consumer behavior is changing even more rapidly than you might think. In the past couple of weeks, my colleague Samantha Jaddou and I have been analyzing the data for the US version of our annual...

For Marketing Leadership Professionals

Report:Global Social Media Adoption

Landscape: The Social Marketing Playbook

Social media has gone global: The large majority of online adults in North America, Europe, metro Asia, and Latin America use social media regularly. For marketers, the question is no longer whether...

• Downloads: 1038
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For Data Insights Professionals

Blog:Getting The Most Bang For Your Marketing Buck: Introducing Forrester’s Touchpoint-Impact Framework

As a marketer, have you struggled to identify the channels and information sources that will give you the most bang for your marketing buck? My colleague Cory Munchbach and I have just published...

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of US Online Consumers, 2012

North American Consumer Technographics®

US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...

• Downloads: 136

For Data Insights Professionals

Blog:Excited To Bring Fresh Insights To Forrester

As the newest addition to the market insights team, I would like to introduce myself. My name is Gina Sverdlov, and I recently joined Forrester as a consumer insights analyst. I am very excited to...

For Data Insights Professionals

Blog:Navigating How To Win With US Banking Customers

Recently, Forrester released a report entitled “What Drives Retention and Sales In US Banking?” that tackles this question from the consumer point of view. Using regression analysis, we...

For Data Insights Professionals

Blog:Mobile Research Needs Nonmobile Insights

With mobile usage becoming increasingly widespread and companies testing the water with mobile strategies, market insights professionals need to uncover consumers’ mobile behavior today and...

For Data Insights Professionals

Blog:Technology In Market Research: Highlights From The Market Research Technology Event

I just returned from the IIR Market Research Technology Event (TMRTE). These were three action-packed days of industry leaders delivering great insights on what’s important for the market...

For Marketing Leadership Professionals

Report:Segmenting Customers By Technology Preference

Making Technographics® Segmentation Work

Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that influence...

• Downloads: 754
• Comments: 2
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For Data Insights Professionals

Blog:We Proudly Present Our Annual State Of The US Consumer Report

I’d like to share with you some of the highlights from our annual The State Of Consumers And Technology: Benchmark 2011, US report. This data-rich report is an institution in the US, covering a...

For Data Insights Professionals

Blog:The Data Digest: Digital Seniors

Does your brand include Seniors (those ages 65+) in its digital marketing strategy? It should. Here’s why. Forrester recently published a demographic overview of Digital Seniors, and the...

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1713

For Data Insights Professionals

Blog:Highlights From The Future Of Consumer Intelligence Event

Last week, I had the pleasure of attending the Future of Consumer Intelligence conference in San Francisco. This week, when I reflect back on the conference topics and energy, I realize how fitting...

For Data Insights Professionals

Blog:“The State Of Consumers And Technology: Benchmark 2012, US” Shows How Consumers Connect

I am delighted to announce that our annual report on The State Of Consumers And Technology: Benchmark 2012, US is now available. This report is a graphical analysis of a range of topics about...