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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
A Focus On Transparency And Customer Acquisition Drives Early Success
In June 2011, the digital marketing team at Charles Schwab rolled out its Clients Speak client ratings and reviews service. To date, Charles Schwab customers have written more than 1,000 mostly...
Younger Generations Are Just The First Wave Of Mobile and Social Adopters
To date, traditional investment and life insurance firms have been insulated from the disruptive forces of mobile and social technologies because their best clients are older. In countries around the...
Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customers....
No major US investment firm has used social technologies like discussion boards to build an open investor community. But social media adoption is galloping forward, especially among online traders...
In the US, eXtensible Business Reporting Language (XBRL) is promoted largely through the efforts of the US Securities and Exchange Commission (SEC) and is currently pending guidelines for reporting...
Relying on the Securities and Exchange Commission (SEC) for guidance on regulations turns out to be a pretty bad idea, as we are finding out in more ways than one these days. When it comes to...
Financial Reporting Goes Interactive
Corporate finance and IT need to prepare now for new financial reporting guidelines. In tandem, they need to devise how the enterprise will create interactive data reports that satisfy the US...