For CMO Professionals
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 995
For Customer Insights Professionals
How CI Can Use Technology To Drive Competitive Advantage
Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...
- Downloads: 731
For Marketing Leadership Professionals
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1722