Security, Risk and Compliance

Security, risk, and compliance combines the disciplines of governance and oversight for managing risk, while optimizing security processes and technologies for your organization's future flexibility.

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57 results in Reports

  • Media & Entertainment
  • Digital Marketing
  • For Marketing Leadership Professionals

    Report:Integrate YouTube Into Your Communication Strategy

    How To Activate Your Video Assets To Engage With Customers At Each Stage Of The Life Cycle

    As consumers embrace consumption of digital videos with gusto, marketers are waking up to the potential of integrating online video content into their marketing mix. Because YouTube plays a central...

    • Downloads: 280
  • For Sales Enablement Professionals

    Report:European Tech Buyers Continue To Consume Digital Content Socially

    The 2012 B2B Social Technographics® Of European Buyers

    Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

    • Downloads: 176
  • For Marketing Leadership Professionals

    Report:Gamification: "Level Up" Your Strategic Approach

    Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the...

    • Downloads: 463
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

    ForecastView Spreadsheet

    Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

    • Downloads: 4
  • For Marketing Leadership Professionals

    Report:How Consumers Find Websites In 2011

    And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic

    As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks —...

    • Downloads: 861
  • For Marketing Leadership Professionals

    Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

    Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

    The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

    • Downloads: 363
  • For Marketing Leadership Professionals

    Report:ForecastView — An Overview Of Our Global Forecasts

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:The State Of Online Video Advertising In Europe, 2013

    Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem

    Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too...

    • Downloads: 182
  • For Marketing Leadership Professionals

    Report:Boosting First-Party Data Effectiveness With DMPs

    How Smart Publishers Are Partnering With Data Management Platforms For Greatest Effectiveness And Efficiency

    Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is the data they have about their...

    • Downloads: 263
  • For Application Development & Delivery Professionals

    Report:Early Adopters Embrace Hadoop For Operations And Customer Analytics

    Experiences Of Big Data First Movers

    Forrester interviewed three organizations that have deployed Hadoop to support customer-facing processes, the back office, and even their research and development operations. Although these early...

    • Downloads: 1070
  • For Marketing Leadership Professionals

    Report:Compare Your Campaigns To 70 Others

    This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

    • Downloads: 1734
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

    • Downloads: 17
  • For Marketing Leadership Professionals

    Report:Delivering Brand Engagement With Short-Form Social Videos

    Video-Sharing Platforms Such As Vine Can Deliver For Marketers — As Long As They Focus On Utility, Discovery, And Sharing

    Emerging short-form social video platforms, such as Instagram and Vine, have a combined global reach closing in on 200 million users and growing quickly. For marketers, the short-form videos shared...

    • Downloads: 392
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 1821
  • For Marketing Leadership Professionals

    Report:Gamification Of Marketing Strategies Boosts Consumer Engagement

    Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement...

    • Downloads: 1175
  • For Marketing Leadership Professionals

    Report:The Best And Worst Of Paid Search In 2012

    Benchmarks: The Search Marketing Playbook

    Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

    • Downloads: 1313
  • For Marketing Leadership Professionals

    Report:Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

    • Downloads: 397
  • For Marketing Leadership Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketers treat social as something special and unique, leading them either to separate it completely from the rest of...

    • Downloads: 1850
  • For Application Development & Delivery Professionals

    Report:Four Questions Guide Web Mobile Content Management Plans

    As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

    • Downloads: 887
  • For Customer Insights Professionals

    Report:Case Study: NASCAR Starts Up Its Contextual Marketing Engine

    How A Sports Enterprise Leverages Its Fan & Media Engagement Center To Transform Into A Digital Enterprise

    Forrester believes that firms must look beyond campaigns and instead deliver self-perpetuating cycles of real-time and insight-driven customer interactions to win, retain, and engage with customers....

    • Downloads: 98
  • For eBusiness & Channel Strategy Professionals

    Report:Using Video To Drive Online Financial Services Sales

    How Financial Services eBusiness Executives Can Use Online Video

    More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

    • Downloads: 881
  • For Sales Enablement Professionals

    Report:B2B Marketing Tactics: Learning From Other Verticals

    In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

    • Downloads: 427
  • For Marketing Leadership Professionals

    Report:Push Traditional Budgets Online In Emerging Markets

    Interactive Marketing Is The Best Way To Reach Attractive Consumers In The BRICs And Beyond

    Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools....

    • Downloads: 280
  • For Marketing Leadership Professionals

    Report:Balance Trust With Targeting In Social Reach Marketing

    A Reach-Focused Road Map For The Social Marketing Playbook

    Reach marketing helps potential customers discover your brand and offerings and, in social as in other channels, requires a mix of tactics that's not the same as at other stages of the customer life...

    • Downloads: 269
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 13