About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...
Channel Partners' Plans And Needs For Business Model Transformation
As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

A Critical Mass Of Channel Partners Are Embracing Cloud
Forrester recently surveyed channel partner company executives on their business model plans with respect to cloud computing. What we learned: After much gnashing of teeth (over marginalized...

Focus On Overcoming Likely Adoption Challenges
Forrester expects companies will spend more than $1 billion in 2013 on expanding, upgrading, or replacing their ePurchasing systems. While most will reap significant benefits from their investment,...
Processes: The SVM Practice Playbook
Many sourcing and vendor management (SVM) clients struggle to define the core process responsibilities of their job — and that's no surprise given the number of activities that SVM is...

Service Provider Market Dynamics Will Muddy The Channel Ecosystem
An inflection point has surfaced in the managed service provider (MSP) market. Tech vendors must awaken to the revolution that is swiftly taking shape in the ecosystem as cloud computing adoption...

Organization: The Market Insights Optimization Playbook
Market insights teams are used to doing more with less. Unfortunately, with workloads seeing year-over-year double-digit growth rates without much compensation in budget and headcount, Forrester...
This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...
Landscape: The Strategic Software Sourcing Playbook
This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...
Your company's core relationship with its customers is being transformed by technology. In the "age of the customer," organizations that harness digital technologies to understand and engage with...
Strategic Planning Forrsights For CIOs
CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

Tools And Technology: The Data Management Playbook
Today's enterprise data architecture is changing to accommodate models and definitions that are frequently abstracted from data sources, federated sources, and data analytics performed during the...
How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India
The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

Best Practices To Decide When And How To Use Multiple Providers
Single-source versus multisource in large enterprise resource planning (ERP) services deals? This is an ongoing, yet critical, question for ERP clients. The question has no single right answer but,...

Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

Executive Overview: The Strategic Software Sourcing Playbook
This report outlines how sourcing and vendor management (SVM) executives can implement Forrester's strategic software sourcing model. Our research has shown us that transactional procurement is...

More SaaS And Commoditization Shape 2013 Growth
CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...
Understanding The What And Why Of Business Executives' Spending On Technology
After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

The New Foundations For Innovation In A Maturing Industry
As more IT organizations operate under the dueling mandates of delivering cost savings and innovation, suppliers of applications outsourcing services are getting ready for the next phase of their...
The Diversity Of Solutions Poses New Challenges For SVM Professionals
Anxious to take advantage of the rapid growth rates associated with cloud services, technology services vendors have developed a host of new solutions. These include pure infrastructure-as-a-service...

Three Areas You Must Understand If You Want To Save Money For Your Organization
Next time an Oracle sales rep steps into your office, remember this: You are facing some of the more motivated and experienced sales professionals in the software industry. They are well trained to...

Driving Change In The Way You Buy Products And Services
Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...
This template is intended to provide a starting point for thinking about sections to include in an RFP for software asset management (SAM) solutions. This template should be viewed as an...
Assessment: The Telecommunications And Mobility Sourcing Playbook
A potentially challenging but important first step in establishing a best-practice sourcing strategy for telecommunications and mobility services involves identifying the current state of your...
Landscape: The CRM Playbook
Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...
